Day: 4 February 2018

Amelie & CDPHE launch Spanish HIV Prevention Campaign

Stuart Mitchell

One case of HIV is diagnosed in Colorado each day. In early 2017, the Colorado Department of Public Health and Environment tasked Amélie with helping to eradicate this epidemic by raising awareness in the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. To tackle the first step in behavior change, Amélie created “Proud to be PrEPPED,” a campaign that put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP. The…

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Magenta Goes Green: T-Mobile Commits to 100% Renewable Energy

Stuart Mitchell

T-Mobile announced it will move to 100% renewable electricity by 2021, and the Un-carrier has joined RE100, a collaborative, global initiative uniting more than 100 influential businesses committed to 100% renewable electricity. T-Mobile also took a big step toward their clean energy commitment, unveiling a 2nd wind farm project backed by the Un-carrier. “It’s the Un-carrier way to do the right thing by our customers, and moving to renewable energy is just a natural part of that,” said John Legere, president and CEO at T-Mobile. “And it’s not just the right thing…

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CIPR Condemns Celebrities Faking Popularity

Stuart Mitchell

Following reports last weekend in the US media and in The Times, the Chartered Institute of Public Relations (CIPR) condemned the dishonest and deliberately misleading practice of buying social media support. According to the reports celebrities including Paul Hollywood, Baroness Lane-Fox and James Cracknell have purchased ‘followers’ in order to boost their social media presence and fake their perceived popularity. According to the reports, Devumi – the company who were selling the followers – also appear to have engaged in widespread identity theft to create thousands of fake social media profiles…

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NFL Debuts 2018 Pro Bowl Commercial Highlighting Players’ Civic Off-field Efforts

Stuart Mitchell

The NFL unveiled a new TV commercial that highlights the many ways in which players are strengthening their communities and championing causes that are close to their hearts. The 30 second spot, narrated by Academy Award winner FOREST WHITAKER, debuted during halftime of the 2018 NFL Pro Bowl, and continue to air on NFL Network and during Super Bowl pregame coverage on NBC. The spot drives home a message of hope by highlighting players’ efforts across a wide range of league-supported causes and initiatives, including: Houston Texans defensive end J.J.…

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FRIEND REQUEST – from social network to support network

Stuart Mitchell

New research released by Macmillan Cancer Support, ahead of World Cancer Day on 4th February, shows that vast numbers of women are using social media as a way of boosting their self-esteem while going through cancer treatment. More than 370,000 women with cancer are turning to social media during cancer treatment and recovery, according to a new study Macmillan Cancer Support estimates that over 90,000 UK women found using social media during cancer boosted their self-esteem with 38 per cent of them stating that they ‘felt like they could be…

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