Day: 7 September 2019

Smithfield Foods Launches Plant-Based Protein Portfolio Under Pure Farmland™ Brand

Stuart Mitchell

 Smithfield Foods, Inc. has announced that it is launching a plant-based protein portfolio under the company’s Pure Farmland™ brand. The new line comes in a variety of breakfast patties, meatballs, burger patties, and pre-seasoned protein starters to help consumers grow their plant-based protein options for all meal occasions, including breakfast, lunch, dinner, and appetizers. The brand-new Pure Farmland soy-based line features eight fresh, versatile, juicy, and flavorful products. Proudly crafted in the USA, all items are made with natural flavors, are gluten and dairy free, and serve as a good source…

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Village Capital, MetLife Foundation, and PayPal Launch Finance Forward

Stuart Mitchell

Village Capital has announced the launch of Finance Forward — a global coalition created with MetLife Foundation, PayPal, and local partners to support more than 100 early-stage entrepreneurs building tech-enabled solutions around financial health in the United States, Latin America, Europe, the Middle East and India. Finance Forward will provide capacity-building support for entrepreneurs in the program, as well as $850,000 in capital through grants and direct investments. Based on the past results of Village Capital accelerator programs, the coalition is aiming to drive at least $10 million in follow-on…

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Nespresso takes recycling up a gear with coffee capsule bike

Stuart Mitchell

Nespresso is partnering with Swedish bike brand Vélosophy to produce a stylish bicycle made from recycled aluminum coffee capsules, demonstrating both brands’ commitment to a circular economy. 1000 limited edition RE:CYCLE bikes made from over 300,000 recycled Nespresso Arpeggio capsules will be available from August 12, sold exclusively on Vélosophy’s ecommerce platform velosophy.cc Aluminium is one of the world’s most valuable resources, because it can be re-melted and reused infinitely. Designed to highlight the potential of recycling Nespresso’s aluminum capsules, RE:CYCLE encourages consumers to consider how they can make a…

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ASA – Avoid the ASA taking a jab at you – Ads featuring prescription only weight loss injections

Stuart Mitchell

The ASA/CAP have released a post called: ASA – Avoid the ASA taking a jab at you – Ads featuring prescription only weight loss injections. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Burning more calories than you consume is the most common self-treatment for weight-loss and for people who are ‘overweight’, a rate of weight loss greater than 2lbs a week is unlikely…

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PRCA & CIPR make statement on public sector social media jobs

Stuart Mitchell

The PRCA has issued a response to Home Secretary Priti Patel’s recent comment on cutting social media manager jobs in the public sector. Francis Ingham MPRCA, Director General, PRCA said: “Whether it’s in providing information on criminal activity or offering updates during a crisis, a clear and concise communications strategy within the public sector is vital to ensuring public safety. Social media opens a much-needed and often-used channel between the police and the public, a channel that many would suffer from if removed.” The Chartered Institute of Public Relations (CIPR)…

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