Author: Stuart Mitchell

CAP – This is not a drill – dental ads wisdom

Stuart Mitchell

The ASA/CAP have released a post called: This is not a drill – dental ads wisdom.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. National Smile Month is almost upon us, so to celebrate we’ve put together some key things to consider when creating ads for dental products and treatments. Hold evidence to support objective claims Marketers are required to hold robust supporting evidence…

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ICO joins global data protection and privacy enforcement programme

Stuart Mitchell

The Information Commissioner’s Office (ICO) has signed onto a new international multilateral agreement with the Global Cooperation Arrangement for Privacy Enforcement (Global CAPE) to cooperate in cross-border data protection and privacy enforcement. As part of the Global CAPE, the ICO will be able to provide assistance with investigations and share information with member countries without having to enter separate memorandums of understanding with each nation. Global CAPE members include the United States, Australia, Canada, Mexico, Japan, the Republic of Korea, the Philippines, Singapore, and Chinese Taipei. “The ICO’s association with…

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Plant-based plastic releases nine times less microplastics than conventional plastic

Stuart Mitchell

A newly developed plant-based plastic material releases nine times less microplastics than conventional plastic when exposed to sunlight and seawater, a new study has found. The research, led by experts from the University of Portsmouth and the Flanders Marine Institute (VLIZ), in Belgium, looked at how two different types of plastic break down when tested in extreme conditions.  A bio-based plastic material made from natural feedstocks held up better when exposed to intense UV light and seawater for 76 days – the equivalent of 24 months of sun exposure in…

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SCS Standards Announces Release of SCS-007-1 Certification Standard for Sustainability Rated Diamonds

Stuart Mitchell

SCS Standards, a non-profit standard setting body is pleased to announce the publication of the final version 1-0 of the SCS-007-1 Certification Standard for Sustainability Rated Diamonds. SCS-007-1 is the first comprehensive, multi-stakeholder sustainability standard developed for the gemstone-quality diamonds, both natural and laboratory-grown. The standard was first introduced in 2020 under “trial use” status. It has been used in the marketplace by dozens of industry stakeholders since, resulting in this final version. Updates in the final version of the standard include: Tiered indicators to incentivize continuous improvement Revisions to…

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Sustainable Apparel Coalition Rebrands as Cascale

Stuart Mitchell

The Sustainable Apparel Coalition (SAC) enters a new phase of positive impact, rebranding as Cascale , a global nonprofit alliance that empowers collaboration to drive equitable and restorative business practices in the consumer goods industry. Spanning over 300 retailers, brands, manufacturers, governments, academics, industry associations, and NGOs/nonprofits around the globe, Cascale’s members are united by a singular vision: to catalyze impact at scale and give back more than they take to the planet and its people. With members and “founding father” Rick Ridgeway, the organization will celebrate the change at…

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