UK cancer charity Breast Cancer Now has launched its latest campaign with Great Guns to promote its mission that by 2050, breast cancer sufferers will all live. They have created a poignant film about an inventive little girl.
The charity’s website says: “Every day, around 139 people in the UK hear the words ‘it’s breast cancer’ and every month the disease cuts short the lives of nearly 1,000 people.
With every life lost and every person left behind, we’re reminded just how much time matters.
So, as the largest breast cancer charity in the UK, we’re funding 90 cutting edge research projects focusing entirely on this devastating disease. We spend every second relentlessly working towards new ways to prevent it, stop people dying from it and improve the lives of those affected by it.
With this research we can give everyone affected by breast cancer more time. Time to enjoy life. Time to achieve their dreams. Time with the people they love.
You can help
2050 can’t come soon enough. But we need your support to get there.
There are loads of ways you can get involved; whether it’s adding your voice to our rallying cries, fundraising through your community, taking on the challenge of a big sporting event, leaving a gift in your will or making regular donations towards our life-saving research.
Join us, and we’ll be even closer to a future where everyone who develops breast cancer will live.”
Director, Duncan Christie, commented, “My aim was to build up a sense of intrigue to draw in the audience, making the final reveal all the more impactful. We kept the visual tone hopeful as we wanted to focus on the optimism of our young hero. We also felt the story would benefit from a naturalistic approach. In order to capture off-the-cuff, ‘snatched’ moments in the life of this family, we chose to improvise at times, leaving room for spontaneity during the shoot.”
“In order to tell this story truthfully, we had to get into [actor] Jessica’s mind-set,” he continued.
“As one expects for a film so heavily reliant on a child actor’s performance, our casting process was exhaustive. We saw a lot of great young actresses but Jessica had that spark which ultimately made her the only choice. She has the emotional intelligence and charisma to a carry a film of this weight.”
CEO of Great Guns, Laura Gregory comments: “Breast Cancer Now is making progress towards the 2050 goal, but reaching it is dependent on continued public awareness and raising money for vital and much needed breast cancer research. The committee for A Bigger Bounce worked tirelessly to produce the third event. Co-Chairs, Carolyn McCall and Philippa Brown did a superb job pulling the committee together and harnessing everyone’s strength to deliver a top-notch night of fun and entertainment. The committee gathered prizes that were truly out of this world and worthy of the amounts raised. I lost my mother to breast cancer and will always give time to raise money for continued research to beat the disease.”