Day: 26 October 2023

Ocean waste pollution set to worsen by 274% by 2050, study reveals

Stuart Mitchell

A new study by Direct365, an essential business services provider, has uncovered the countries and industries contributing the most to ocean pollution, to help exemplify the extent of this global issue and what the future of our oceans could entail if we don’t invest in sustainable practices. Analysing data, the research compiled how many tonnes of waste each county contributes to our oceans each year and how much this is predicted to rise to by 2050, the industries that need to step up their green initiatives and ways in which…

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Billboards around the UK urge people to Wear it Pink for Breast Cancer Now

Stuart Mitchell

Thousands of people are being encouraged to ‘wear it pink’ this October, with the help of some outdoor advertising space gifted to the UK’s largest breast cancer charity. Outdoor media operator 75Media has donated space on more than 50 digital billboards across the country, including London, Birmingham, Manchester and Glasgow with a creative advert they’ve designed especially for Breast Cancer Now’s wear it pink campaign. Breast Cancer Now is encouraging people to raise money by simply wearing pink at school, at work or at home. It’s a campaign which has…

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Widening Sector Skills Shortage Addressed by New CIM Ofqual Regulated Specialist Awards

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has launched their new Level 6 Specialist Awards, consisting of short, nine credit qualifications covering a range of skills including SEO and paid search management, content strategy, social media management, ecommerce, and AI marketing. The announcement comes in the midst of an industry skills shortage, with the Specialist Awards providing marketers a means of upskilling that is cost effective, flexible and convenient. In addition to this, a key advantage of the new Specialist Awards is that they are assessed through an on-screen multiple choice…

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New Unprecedented Communications Effort Confronts National Mental Health Crisis

Stuart Mitchell

The Huntsman Mental Health Institute and the Ad Council recently unveiled their most comprehensive communications initiative yet, designed to create a more open, accepting and proactive society when it comes to mental health. Through extensive market research, the new “Love, Your Mind” campaign was developed to resonate with the nearly 70 million adults across the U.S. who are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. Building on the Huntsman Mental Health Institute and the Ad Council’s long-term…

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Over half of UK consumers prepared to boycott brands over misleading green claims

Stuart Mitchell

Over half (54%) of consumers say that they would stop buying from a company if they were found to have been misleading in their sustainability claims, new research from KPMG in the UK has found. KPMG UK surveyed over 2,000 UK adults on their thoughts around green and sustainable products and technologies[1] to understand how they influence decisions, and whether misleading practices, i.e., ‘greenwashing’[2], were having an impact. The findings highlight that greenwashing is widely recognised by consumers with almost half (45%) stating they had heard of the term, with…

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