CAP – New rules on use of data for marketing: naming prizewinners and marketing to children

The CAP have released a post called: New rules on use of data for marketing: naming prizewinners and marketing to children. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. During our consultation on the use of data for marketing (section 10 of the CAP Code), we identified two wider Code issues that required further consultation: the age at which consent to marketing can be given…

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Automation threatens 27% of PR jobs – ONS study

The Office on National Statistics has published a report which estimates over a quarter (27%) of public relations jobs are at risk from automation. The report echoes research by CIPR’s #AIinPR panel which found that 12% of a PR practitioner’s skillset could be complemented or replaced by AI today, with a prediction that this could climb to 38% within five years. Today’s ONS report – The Probability of Automation in England: 2011 to 2017 – analysed the jobs of 20 million people in England and concluded that around 7.4% or 1.5 million jobs are at…

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PRCA responds to ​EU Copyright Directive vote

Responding to the European Parliament vote on the EU Copyright Directive on 26 March – which includes the “link tax” and “upload filter” Articles – the PRCA has criticised the move and called for serious efforts to mitigate the unintended consequences of the Directive. Francis Ingham MPRCA, Director General, PRCA, said: “With the copyright reforms rubber-stamped, every single institution involved must now shift their focus to mitigating the very worst unintended consequences. “As the PR and communications industry has said time and again, link taxes and upload filters threaten the…

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CAP – Brexit: CAP and BCAP Code rules

The CAP have released a post called: Brexit: CAP and BCAP Code rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The European Union (Withdrawal Act) 2018 (the EUWA) makes provision for the UK’s withdrawal from the EU. In summary, it: ends the supremacy of EU law in UK law at the time of exit (section 1), preserves UK law that has been made…

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PR & Marketing Professionals respond to ​Online Harms White Paper

An independent body should regulate digital companies and have the ability to impose fines on those that breach their duty of care according to a joint Department for Culture Media and Sport and Home Office report. The long-awaited Online Harms White Paper echoes recent calls for tougher regulation including from the House of Lords ‘Regulating in a Digital World’ report and DCMS’s report on fake news and disinformation. The Paper calls for digital companies to outline measures they are taking to ensure a duty of care through signing up to…

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