New CAP Code rules on the use of data for marketing

Following public consultation, CAP is introducing new rules on the use of data for marketing. These changes are intended to ensure that its rules cover data protection issues most relevant to marketing, and that they align with the standards introduced by the General Data Protection Regulation (EU 2016/679, the GDPR). Until 25 May this year, CAP’s regulation of data protection issues was carried out under two sets of rules: section 10 (Database practice) and Appendix 3 (Online behavioural advertising). Section 10 regulated the use of data for direct marketing generally,…

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PRCA welcomes Jim Donaldson as new Chairman

The Public Relations and Communications Association (PRCA) has welcomed Jim Donaldson CMPRCA, Chief Executive Officer, FleishmanHillard Fishburn, as its Chairman for 2018-2020. Donaldson replaces the 2016-2018 PRCA Chairman Steffan Williams MPRCA, Partner, Portland, who becomes PRCA Vice-Chairman. Donaldson, who oversees FleishmanHillard ’s UK and Middle East operations, brings over 20 years of experience in leading teams across Europe, the Middle East, and the UK. Before joining FleishmanHillard in 2014, Donaldson was the Chairman of Weber Shandwick’s EMEA corporate practice. Jim Donaldson CMPRCA, Chief Executive Officer, FleishmanHillard Fishburn, said: “I am…

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Advertising Unlocked helps students consider adland careers

84% of students feel more likely to pursue a career in advertising following Advertising Unlocked 2018, while nearly 90% of students attending see a role for themselves in adland. These are just some of the findings from the IPA’s comprehensive feedback survey. Advertising Unlocked helps students consider adland careers The survey also showed that 90% of teachers attending Advertising Unlocked 2018 felt that they were now more likely to recommend advertising as a potential career for their students. Now in its second year, 70 agencies in nine cities across the…

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ASA Launch New Strategy: More Impact Online – launching our new five-year strategy

The ASA have released a post which talks about their new strategy: More Impact Online – launching our new five-year strategy. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today we’re launching our new five year strategy, with a clear focus and commitment to strengthening further the regulation of online ads – including exploring the use of machine learning in regulation. The strategy will be…

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Introduction to global research report ‘The Next Level: The Business Value of Good Internal Communication’

The Global Alliance for Public Relations and Communication Management supports new global research report ‘The Next Level: The Business Value of Good Internal Communication’ published by IC Kollectif. The study looks at internal communication through the lenses of business leaders, communication professionals and academia. The 166-page report reviews how business leaders perceive internal communication, looks closely at the reality of the practice inside companies and explores how IC professionals can better position themselves as trusted advisors. It draws on interviews with 33 in-house communication professionals and executives representing 20 industries from…

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