The Lion’s Share Fund Wins Grand Prix At Cannes Festival

The Lion’s Share Fund, a unique initiative which asks advertisers to contribute much-needed funds to support wildlife conservation and animal welfare across the globe, has won a Grand Prix at this year’s Cannes Lions Festival of Creativity. The Fund, first announced at last year’s Cannes Festival, was recognised in the Sustainable Development Goals category for its use of creativity to help address one of the world’s greatest environmental challenges. Led by the United Nations Development Programme (UNDP) and a coalition of businesses including founder FINCH, founding partner Mars, Clemenger BBDO…

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Unilever CEO – Marketing has a titanic trust problem

Alan Jope has been CEO of Unilever since May 2019, and was formerly President of their Beauty & Personal Care division. Alan has written a piece on what he feels are the issues with Marketing and trust, please dfeel free to read it on the Unilever site here or I have copied below, but the text is (c) Unilever. At Unilever, our purpose is to make sustainable living commonplace. We believe in being a business which takes a stand, and acts, on the big social and environmental issues facing the…

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Think you know what the CAP Code applies to?

The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but here’s a brief outline of the remit of the CAP Code, with some links to further guidance.  Publications and printed material The Code applies to third party ads, a publisher’s own ads (e.g. for ad space…

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Public Affairs Board announces new Executive Committee

The Public Affairs Board has announced its 19-Strong Executive Committee for 2019/20 to fulfil its role of ensuring transparency, enforcing high standards, and promoting a wider understanding of public affairs and the contribution it makes to public life. Led by continuing Co-chairs George McGregor CMPRCA, Managing Partner, Interel, and Emma Petela CMPRCA, Director, GK Strategy, the new Committee includes representatives from Scotland, Wales, and Northern Ireland alongside a representative from the NextGen Public Affairs Group, the immediate past leadership, and individuals from across PRCA Public Affairs Board membership. The full…

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CAP – Six ways to win at Promotional Marketing

The ASA/CAP have released a post called: Six ways to win at Promotional Marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Promotions include a range of activities from money off and multi-buy offers to competitions and prize draws. If you run one, you’re the promoter and are therefore responsible for all of its aspects and stages. Whatever the promotion, remember these six key…

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