The Inaugural Gerety Awards Challenge Status Quo of International Creative Awards Circuit

Does the world REALLY need another awards show?  NO. The world REALLY needs a new kind of awards show. At a time when the advertising industry is trying to redefine itself, awards shows also need to redefine their role. This is the philosophy behind the Gerety Awards. The creation of the Gerety Awards is designed to provide a global platform for talent and support initiatives that champion diversity in the creative industries. Judges include accomplished agency and brand leaders, from around the world. Executive jury sessions will take place in…

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ASA/CAP – Safer Internet Day 2019

The ASA/CAP have released a post which talks about Safer Internet Day 2019.  I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re supporting Safer Internet Day 2019. What is it? Coordinated by the UK Safer Internet Centre, the day calls for people everywhere to consider how we can contribute to creating a better and safer online community. The slogan ‘Together for a better Internet’…

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Public Affairs Board announces unified Code following industry consultation

The Public Affairs Board has published a new, unified Public Affairs Code for the industry, following an industry-wide consultation. The Public Affairs Code and its independent Complaints, Determination, and Disciplinary Rules and Procedures will apply to all Public Relations and Communications Association (PRCA) members that conduct public affairs. The Code comes into effect from Thursday, 28th February, 2019, when the Public Affairs Register next opens for updated transparency and disclosure returns. It is near-identical to the PRCA Public Affairs and Lobbying Code of Conduct and the Association of Professional Political…

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IPA awards first New Year honours

The IPA is to award its inaugural New Year’s Honours to a selection of adland luminaries in recognition of their outstanding services to advertising, for which they have raised the reputation of the industry at large, paved the way for the agency business and led by example. IPA awards first New Year honours The six individuals will be honoured with FIPA (Fellow of the IPA) status and celebrated at the IPA’s President’s Reception this evening (17 January 2019). 2019 IPA New Year’s Honours List: Karen Blackett OBE, Country Manager, WPP…

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Nearly 80% of People Can Distinguish Paid Search Ads From Organic Search Results

Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from Clutch, the leading B2B research, ratings, and reviews company. People use search engines to find answers to questions and often click paid search ads that respond to their search queries. One-third (33%) of people click a search ad because it directly answers their search query, compared to those who click a search ad because it mentions a familiar brand (26%) or is listed above other search results (20%). To engage potential customers through…

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