Fatherhood Ad Campaign Reminds Dads that Playing Catch with Girls is an Important Moment

A heartwarming new video, Play Catch with Her, highlights the positive outcomes that result from fathers and daughters engaging in a simple game of catch. Created in partnership between the U.S. Department of Health and Human Services Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, Ad Council and directors Amy Hill and Chris Riess, the video captures the one-of-a-kind bond forged between fathers and daughters of all ages who connect through this shared moment.

“Being the father of four children, I understand fully the importance of my presence in their lives,” said Kenneth Braswell, Director, National Responsible Fatherhood Clearinghouse. “Over time, I’ve grown to understand that it was the time we spent together that was most valuable, not the specific activity. These videos highlight the fact that even playing catch with our girls can create a memorable moment.”

Multiple studies underscore the benefits girls reap from having an involved father in their lives. Daughters with involved fathers are more likely to graduate from college and enter higher paying, more demanding jobs traditionally held by men. The best bonding time between dads and daughters takes place during shared activities, such as playing a sport, working together or travelling together. When asked about moments when they felt especially connected to their dads, daughters commonly mention the time when they began to play a sport. These types of activities build trust and self-esteem, and in turn positive life outcomes like goal-directed behavior and optimistic thinking.

“This campaign addresses a critical issue and its newest iteration reminds fathers that both girls and boys benefit from their involvement during childhood,” said Ad Council President and CEO Lisa Sherman. “We’re excited to be working with Amy Hill and Chris Riess, two tremendously accomplished filmmakers, to tell the next chapter of this story in such an impactful and heartfelt way.”

An extension of the longstanding Responsible Fatherhood media campaign, the video reminds fathers that the smallest moments spent with their daughters can make the biggest difference in their lives. A game of catch, or similar shared moment, creates space for dads to enhance communication with their daughters. During this time a daughter receives positive reinforcement from her dad and discusses meaningful and personal topics, which is linked to positive outcomes later in life.

“Our goal was to create a piece that was both personal and universal,” said Amy Hill, director. “We knew that there was science behind the idea, and wanted to ensure that we brought it to life in an emotional and compelling way.”

“As a father, I get to experience the incredible connection between father and daughter firsthand,” said Chris Riess, director. “Even though I’ve experienced many small, special moments with my children, to witness these moments of connection through the lens was powerful and special.”

The video is available on the Ad Council’s social channels (YouTube, Facebook and Instagram).

Fathers are directed to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids. Stay connected with the campaign via social media on Facebook and Twitter. For more information or to access additional resources, visit www.fatherhood.gov.

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