Day: 15 April 2024

Corporate Clean Power Buying Grew 12% to New Record in 2023, According to BloombergNEF

Stuart Mitchell

Corporations publicly announced a record 46 gigawatts (GW) of solar and wind contracts in 2023, some 12% more than the previous record of 41GW in 2022. The improving economics in key regions like Europe, alongside imminent company clean energy goals, were the main drivers underpinning this growth and position the market even better for 2024, finds BloombergNEF (BNEF) in its 1H 2024 Corporate Energy Market Outlook. According to BNEF, since 2008, corporations have announced power purchase agreements, or PPAs, for 198GW of solar and wind – greater than the power…

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The One Club Announces Creative Week 2024, May 13-17 in New York

Stuart Mitchell

The One Club for Creativity today announced May 13-17 as the dates for the in-person Creative Week 2024 in New York. Now in its 15th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues. The schedule of confirmed events to date is as follows: Monday, May 13 Young Ones Student Awards ceremony at Sony Hall, 6:30 pm-11:00 pm Tuesday,…

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PrettyGreen Named As Ecosia’s New Influencer Marketing Agency

Stuart Mitchell

PrettyGreen has been named as a new global influencer marketing partner for Ecosia following a competitive pitch at the end of 2023. The partnership will see PrettyGreen deliver TikTok first campaigns alongside always-on storytelling for the first half of 2024. PrettyGreen’s Influencer division will be activating across EMEA and North America, with localised content in France, Germany, Italy and the US. Ecosia – the planet-first search engine – is elevating their influencer marketing and have partnered with PrettyGreen to deliver a bold, Less Ordinary strategy that will resonate cross-markets. Together…

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Swegon commits to Science Based Targets initiative

Stuart Mitchell

Swegon, a market leading supplier in the field of indoor environment, proudly announces its commitment to the Science Based Targets initiative. By committing to the science-based net-zero emission targets, Swegon aims to play its part in reducing global greenhouse gas emissions and creating a more sustainable future. “We are excited to join the Science Based Targets initiative as part of our ongoing commitment to environmental responsibility. We have for years actively worked to reduce our emissions by several initiatives such as introducing recycled and renewably produced steel in our products,…

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New creative assets from the Ad Council, the National Highway Traffic Safety Administration and For Goodness Sakes encourage drivers to keep their eyes forward and put down their cell phones

Stuart Mitchell

In support of Distracted Driving Prevention Month this April, the Ad Council, the National Highway Traffic Safety Administration (NHTSA) and For Goodness Sakes released new creative assets that raise awareness of the dangers of using a cell phone while driving. These new creative assets are an extension of NHTSA and the Ad Council’s ongoing Distracted Driving Prevention campaign to discourage the ever-present temptation for cell phone usage while operating a vehicle. The aim of the creative is to encourage drivers to be more aware of their behavior and avoid distractions…

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