Tag: Advertising Association

New Book Calls for Advertising to Help Accelerate the Sustainable Economy

Stuart Mitchell

A new book, Sustainable Advertising – How advertising can support a better future, is to be published by Kogan Page on March 3 with a case for change and a manifesto for advertising to help build a sustainable economy. It has been written by Advertising Association Communication Director, Matt Bourn and Ad Net Zero Chair, Sebastian Munden, and aims to equip readers with the expertise needed to seize the opportunities of the sustainable economy and play a critical role in its acceleration. The book describes how everyone involved in the…

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Record £9.5bn to be Spent During Christmas Advertising Season

Stuart Mitchell

Advertisers are set to spend a record £9.5bn during the Christmas season, according to new data released by the Advertising Association (AA) and WARC. This is a 4.8% increase from last year’s record spend of £9bn and demonstrates the continued importance of advertising to the economy during the festive period. Further research conducted by the Advertising Association for this year’s Christmas advertising season revealed nearly half (48%) of all adults credit Christmas ads with helping to spark gift ideas, while 70% of young adults (25-34) find Christmas ads to be…

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Joint statement on behalf of the Advertising Association, IAB UK, IPA & ISBA

Stuart Mitchell

Effectively addressing illegal advertising, such as scam ads, and increasing the protection of children requires a united approach and meaningful collaboration between industry bodies and the Government. It’s not something that any one of us can do alone. This is why the Online Advertising Taskforce has been created and it’s that shared focus that has informed the Action Plan released today, which sets out both to improve the evidence of in-scope harms and enhance existing initiatives to tackle them. Together with our respective members, we – the Advertising Association, IAB…

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AA Convenes UK Advertising Industry AI Taskforce

Stuart Mitchell

The Advertising Association has formed a new AI Taskforce bringing together senior representatives from across its membership. The aim is to build a coordinated policy approach, in recognition of the rapid need to establish ethical safeguards, develop industry guidelines and work with the Advertising Standards Authority (ASA) where appropriate to ensure the use of AI in advertising campaigns is transparent and legal, decent, honest, and truthful. The Taskforce meets for the first time this week to ensure the advertising and marketing industry are responsible producers, deployers and end-users of AI.…

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2021 UK Exports of Advertising and Marketing Services Reach £15bn

Stuart Mitchell

The Advertising Association reports the UK exported £15bn in advertising and market research services in 2021, according to latest Office for National Statistics (ONS) data. The figures highlight a strong rebound from 2020 and represent a 32.5% increase in year-on-year growth – the highest seen since Credos, the advertising industry’s think tank, began tracking the industry’s export figures in 2018. These new figures bring export value back in line with the industry’s pre-COVID trajectory, making the UK second only to the USA for exports worldwide. The surge in advertising exports…

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