Tag: DMA

Retail marketing effectiveness at a six-year high

Stuart Mitchell

New research from the Data & Marketing Association (DMA UK), in partnership with Sagacity, reveals retail marketing effectiveness is at a six-year high. The Retail Marketing Effectiveness 2023 report found that while the overall cross-sector picture of marketing effectiveness has remained muted in the past year, retail marketers have bucked the trend by recording one of the most successful years in marketing effectiveness in the last half decade. After retail marketing effectiveness experienced a significant course correction decline in 2021, following the effectiveness highs seen during the pandemic, there was…

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Two thirds of UK SME leaders seek data privacy reform to address GDPR shortcomings

Stuart Mitchell

Two thirds of SMEs (66%) are supportive of the UK Government introducing updated and modernised data privacy regulation to address inherent challenges of GDPR, according to a new study by the UK’s marketing trade body, the Data & Marketing Association (DMA UK). The DMA’s new report: ‘Data Horizons: How UK SMEs and Consumers View the Future of Privacy Regulation’, reveals there is strong demand among SME business owners for revised regulation that is fit for purpose, putting the customer at the heart of data privacy provisions as the digital economy…

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Door drop volume and spend remain stable despite volatile market

Stuart Mitchell

The Data & Marketing Association (DMA UK) and JICMAIL can reveal the latest insights into the Door Drop industry in the ‘Door Drop Report 2023’. Despite a largely unpredictable year for businesses across the UK, annual expenditure on Door Drops has remained virtually flat year-on-year, reaching a level of £181.2m (vs £182.3m in 2021). Door Drop volumes also held up relatively well at a level of 3.53 billion (vs 3.54 billion in 2021). The DMA’s partnership with JICMAIL has merged the trade body’s industry data with the industry-standard audience measurement,…

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DMA Appoints Industry ‘Learning Ambassador’ to Board of Directors

Stuart Mitchell

The Data & Marketing Association (DMA UK) has announced a new appointment to the DMA Board, Kate Hamilton, Vice President Marketing, Proxymity, and former Board Chair of the Chartered Institute of Marketing (CIM). Kate Hamilton has been an advocate for learning and marketing best practice for over 30 years. An active marketing leader and practitioner, she is a previous DMA Awards Grand Prix winner, and is a Fellow of the DMA’s Institute of Data & Marketing (IDM), awarded in 2003. Since then, she has served on the Board of the…

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DMA calls on marketing and creative industries to implement continuous learning cultures

Stuart Mitchell

The DMA is calling on senior management teams across the UK to introduce continuous learning cultures within their organisation. This follows today’s publication of findings from our UK-wide pilot into micro-upskilling, revealing it offers additional learner benefits compared to traditional training methods, but it must be spearheaded from the very top to reach its full potential. In late 2022, around 150 learners across 16 multinational organisations, charities, SMEs, and agencies took part in trialling micro-upskilling over a 6–10-week period. Organisations such as Experian, RSPCA, Golden Charter, Visit Scotland, PETA, and…

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