General Mills Feeding Better Futures Scholars Program Seeking Young Innovators

General Mills has launched the second year of its Feeding Better Futures Scholars Program, a platform encouraging today’s youth to share their solutions to fight hunger, reduce food waste, and grow food more sustainably. Young innovators across North America are invited to submit their ideas for a chance to win $50,000 to further their program, and receive industry mentorship and exposure at the prestigious Aspen Ideas Festival. According to recent estimates, food production will need to increase by 70 percent to feed the world’s growing population, which is projected to…

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DoSomething.org Premieres The Anti-Food Waste Kitchen

DoSomething.org, the largest organization for young people and social change announces “Feeding Better Futures” in partnership with General Mills. Feeding Better Futures looks to address hunger relief and sustainable agriculture issues by championing the ingenuity of today’s youth. The new campaign launches today with a PSA starring actress, AnnaSophia Robb, who steps into “The Anti-Food Waste Kitchen” to show how thoughtful food consumption choices today can solve food access issues now and in the future. Today, 842 million — nearly 12 percent of the world’s population — struggle with hunger,…

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General Mills and the NFL launch annual Party with a Purpose® and Kick Hunger Challenge

The 27th annual Party with a Purpose® hosted by Taste of the NFL, a non-profit dedicated to hunger relief, this year will be brought to you by General Mills. The event, which will be held on the eve of Super Bowl LII on Saturday, Feb. 3, 2018 at Saint Paul RiverCentre, pairs renowned chefs from the 32 NFL cities with current, Hall of Fame, and alumni players from each of the NFL franchises as they serve over 45,000 tastings for 2,500 guests. “As a strong advocate for hunger relief, partnering…

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