Tag: #InfluencingResponsibly

CAP – #InfluencingResponsibly – Make clear upfront when ads are ads

Stuart Mitchell

The ASA/CAP have released a post called: #InfluencingResponsibly – Make clear upfront when ads are ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week the ASA published a report on their proactive monitoring of some influencer marketing activity on Instagram and the disappointing level of non-compliance they found.  While we often hear that ‘the rules are unclear’ or there are ‘too many…

Read More

ASA – #InfluencingResponsibly: The ASA’s Jurisdiction

Stuart Mitchell

The ASA/CAP have released a post called: #InfluencingResponsibly: The ASA’s Jurisdiction. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The Advertising Standards Authority (ASA), as the UK’s advertising regulator, only apply the rules in the CAP Code to advertisements and other marketing communications that fall within its scope.  This is a narrower jurisdiction than that of the Competition and Markets Authority (CMA), the UK’s…

Read More

ASA – #InfluencingResponsibly: Musings beyond the Code

Stuart Mitchell

The ASA/CAP have released a post called: #InfluencingResponsibly: Musings beyond the Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Influencer marketing has grown significantly since our first ruling on a Wayne Rooney/Nike tweet in 2012. For established celebrities it has served as an extension of their media presence, but for many it is an entirely new world where someone can go from a…

Read More