One in Three Kids Killed in Car Crashes are Completely Unsecured; New PSAs Encourage Parents and Caregivers to Choose the Right Car Seat or Booster Seat for Their Children

The Ad Council and NHTSA have unveiled a new set of public service advertisements (PSAs) to highlight the importance of always securing children in the right car seat, booster seat or seat belt. In 2017, 675 children under the age of 13 were killed while riding in passenger vehicles, according to NHTSA data. Of those killed, more than one in three (35%) were not using a car seat, booster seat or seat belt. When used correctly, these safety restraints can dramatically reduce the risk of fatality or injury. “This new…

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New PSAs Encourage Drivers to Break Their Texting and Driving Habit

The National Highway Traffic Safety Administration (NHTSA) and the Ad Council announced new television and radio PSAs (public service advertisements) for their “Stop the Texts. Stop the Wrecks” campaign, which reminds drivers that distracted driving is never acceptable. According to the most recent NHTSA data, at any given time during daylight hours, an estimated 481,000 drivers are using handheld devices such as smartphones. “Reading or sending a text while driving isn’t worth risking your life and the lives of those around you,” said Lisa Sherman, president and CEO of the…

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TV Stations Continue Record-Breaking Support of Anti-Drunk Driving PSA Campaign during Holiday Season

Last December, 781 Americans lost their lives in car crash fatalities involving a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign. According to statistics from NHTSA, in 2016 drunk driving claimed a life every…

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