The Motor Neurone Disease Association (MNDA), who fund and promote global research into motor neurone disease (MND) providing support to people across the UK, have appointed the independent creative agency Don’t Panic as their agency of record.
After a competitive pitch, Don’t Panic have won the account, they will now look after all of MND Association’s above the line and digital strategy and campaigns.
Colin Morris, Head of Digital & Communications at MND Association said “Everyone involved with the MDNA knows MND is a devastating disease. We want the public to understand that too to encourage new supporters to get involved with the Association by donating, volunteering or campaigning. We’ve deliberately set out to work with an agency which would push us towards a bolder concept for our awareness raising to really make that impact ”
Joe Wade, Managing Director of Don’t Panic added “MND is a devastating disease that takes over lives. The MND Association does a remarkable job helping people live with the symptoms and in its work towards curing the disease for good. It’s a real honour to be able to help such a positive and dynamic organisation in this vital mission.”
Don’t Panic is famous for its work with charitable organisations, with ground-breaking work for Save the Children, Greenpeace, Childline and Oxfam. Believing that purpose should be at the heart of all that they do, the agency has not only pushed the line and received impressive results for its clients, but has itself been recognised for its talent and hard-work, winning accolades at some of the biggest award shows; Cannes Lions, D&AD, Webby Awards, Clio Awards, Campaign Big Awards, Drum Dadi Awards. It’s clients include Oxfam, Save the Children, NSPCC, Unicef, Google, Sky, The Department for Education, Channel 4, Greenpeace and the MND Association.