The Elsie Initiative Fund launched to increase uniformed women in UN peacekeeping

Today, a little more than five per cent of uniformed personnel in UN peacekeeping forces are women. At an event in New York on 28 March, UN Women, in partnership with the Government of Canada, the office of the UN Secretary-General, the UN Department of Peace Operations, and the UN Development Programme’s Multi-Partner Trust Fund Office, launched the Elsie Initiative Fund for uniformed women in Peace operations (Elsie Initiative) to increase meaningful participation of uniformed women in UN peacekeeping operations. Speaking at the event, UN Women Executive Director Phumzile Mlambo-Ngcuka…

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OneLegacy Celebrates Donate Life Month in Southern California Promoting the Importance of Organ, Eye and Tissue Donation Among Over 300 Community, Regional Partners and Local Officials

OneLegacy is kicking off Donate Life Month in April with multiple events and observances that will take place across seven counties in Southern California. OneLegacy is joining hundreds of organizations, hospitals, cities and transplant centers across the country to share the importance of donation in the U.S. and encourage people to register as an organ, eye and tissue donor. The Donate Life month observances include over 300 activities that started last month and will extend through the end of April. OneLegacy expects to reach over 20 million people in Southern…

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Reyka Vodka and National Audubon Society aim to save an endangered puffin species

Reyka Vodka and the National Audubon Society aim to save an endangered puffin species by raising awareness of their rising risk of extinction. In addition to donating to Audubon’s Project Puffin, Reyka Vodka is taking it a step further by involving the public through the launch of this campaign, developed in partnership with creative agency Red Tettemer O’Connell + Partners (RTO+P). Reyka is a vodka unlike any other, made from some of the cleanest glacial water in the world and filtered with lava rocks to remove even the smallest impurities.…

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Leonard Cheshire release hard-hitting film ‘Journey to Independence’ to launch nationwide campaign.

Most of us take our independence for granted. The freedom to choose how we live, what we learn, where we work. The choice to go out, have lunch with friends or just pop to the shops. But with 1 in 5 of us in the UK acquiring a disability at some point in our lives, suddenly, everything becomes more challenging. What does it take, as human beings, to have the patience and energy to push through the pain and frustration, to find the strength to thrive again? ‘Journey to Independence’,…

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FDA & FCB Bring Dangers of Cigarette Addiction to Life in New Video Game for Xbox

FCB New York, in partnership with FDA, have announced that it has launched the newest evolution of “The Real Cost” youth tobacco prevention campaign. This latest initiative brings the dangers of cigarette addiction to life in a horrifying new video game, available on Xbox. This new initiative targets youth ages 12-17 who are either open to trying cigarettes or are already experimenting. This target regularly plays video games, so to allow these teens to experience, firsthand, the grave and addictive consequences of smoking, FCB created the “One Leaves” console game…

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