#Takebackthetax Ignites Change

The illicit cigarette trade in South Africa is a parasite, infecting the growth of our country by eroding more than R7 billion in tax revenue every year. Primarily a lack of  enforcement and penalties has allowed the illegal industry to thrive, to a point that the number 1 selling cigarette brand in South Africa is illegal. Joe Public Ignite was briefed by the Tobacco Institute of Southern Africa (TISA) to shine a spotlight on the trade of illicit tobacco with the hope thatauthorities and lawmakers would take action. “We needed…

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Don’t Panic Appointed as The Wildlife Trusts’ Agency of Record

Environmental charity, The Wildlife Trusts, has appointed the independent creative agency, Don’t Panic as its agency of record, after a competitive pitch against five other agencies. Don’t Panic has been briefed to create a nationwide campaign delivering strategy, overarching campaign concept, creative executions, production, distribution and media buys. In what The Wildlife Trusts hopes will become their biggest public engagement campaign; their  2019 ambition is to stop the decline of the UK’s wildlife by galvanising the public into taking action for its recovery, including a call for strong laws to…

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His House Children’s Home Launches Foster Care Parent Recruitment Campaign

In response to an urgent need for foster homes in South Florida, His House Children’s Home (HHCH) has launched a multifaceted marketing campaign to motivate families and individuals to consider opening their homes to a child in need. Children coming into the system during the holidays will be placed into group homes due to a dire shortage of foster parents. To help significantly expand and strengthen the network of foster homes, HHCH was awarded a challenge grant opportunity to implement new foster parent recruitment strategies. There are currently over 24,200 children…

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Quaker Joins Forces With Rosario Dawson To Get Real About Nutrition

According to the 2018 Food & Health Survey from the International Food Information Council Foundation (IFIC), consumers want nutritional benefits from foods, but only 38 percent can name a food they would seek out to help with their top concerns. To help people achieve their health and wellness goals, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is setting out to help people get real about nutrition and get started with oats. From heart health, to digestive health and even energy, oats can help support a healthy lifestyle. As…

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Celtics and fans raise more than $100k for #SunLifeDunk4Diabetes campaign with record-breaking 64 dunks and over 10,000 hashtags

For Diabetes Awareness Month in November, Celtics players achieved a #SunLifeDunk4Diabetes campaign record 64 dunks, each generating a $1,000 donation from Sun Life to support the Greater Boston YMCA’s Diabetes Prevention Program. Donations for dunks were doubled on World Diabetes Day, November 14, when the Celtics played the Toronto Raptors, recognizing Sun Life’s support for both teams from its U.S. and corporate headquarters in Wellesley, Mass., and Toronto. Although the talented players blew past the 40 dunk goal set for the campaign, Sun Life donated for all 64 dunks. Fans also…

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