Month: April 2017

‘Easter So White’ Campaign highlights lack of diversity in advertising

Stuart Mitchell

The 13th of April saw the launch of an initiative that seeks to draw attention to the under-representation of the BAME community in Advertising and Marketing with particular focus on Easter.  #EasterSoWhite is the next evolution of the #SoWhiteProject which first launched with #ChristmasSoWhite in 2016. Diversity is not just for Christmas and #EasterSOwhite continues to promote diversity at key moments when family and friends gather, capturing a more accurate representation of what real life looks like. #EasterSOwhite has three developments on #ChristmasSOwhite.  #EasterSoWhite brings attention to different cultural traditions…

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Urban Vision’s The Breath looks to tackle pollution

Stuart Mitchell
The Breath

A ground-breaking material hailed by medical experts for its ability to absorb harmful airborne molecules and disperse cleaner air has been launched in Leicester Square. “The Breath” was created by a team of leading Italian researchers and has been rolled out across several European cities, including Rome and Milan, over the last three years. The material is now being brought to London as part of a corporate partnership between The Breath and media company Urban Vision. Urban Vision is to attach sheets of the air-cleaning substance to all of its…

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Could The Breath be the future in billboard advertising?

Stuart Mitchell
The Breath

“The Breath” was created by a team of leading Italian researchers and has been rolled out across several European cities, including Rome and Milan, over the last three years. It is a ground-breaking material hailed by medical experts for its ability to absorb harmful airborne molecules and disperse cleaner air. The material can be used for both indoor and outdoor purposes, including for office workstations, classrooms and public advertising spaces. The Breath’s Italian inventors claim that once the material is installed it can absorb high concentrations of air pollution within…

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HSBC UK Announces New Services For Trans Customers

Stuart Mitchell

On the 31st of March. HSBC announced that it is rolling out a number of new services which aim to offer transgender customers a better, more personal banking experience. These include allowing customers to choose from ten different gender neutral titles as well as simplifying and streamlining the experience of those who wish to change their gender on their bank account. The announcement coincided with International Transgender Day of Visibility (Friday 31st March 2017), which HSBC UK celebrated with a video (shown below) telling the story of Stuart Barette, the…

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Shure partners with The Who & Paul McCartney to raise money for charity

Stuart Mitchell

Acclaimed as the world’s most popular microphone, the Shure SM58® Cardioid Dynamic Microphone has been used faithfully by the world’s most influential musicians since 1966. To celebrate and honour the strong connection of the SM58 to legendary musical artists, Shure has partnered with both Paul McCartney and The Who to make available at auction a one-time production of 600 serialized graphic painted SM58s. All of the proceeds generated from the campaign will go directly toward foundations for which both artists are deeply vested, including Paul McCartney’s Meat Free Monday and…

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