Month: April 2017

Tiger Beer use ink created from pollution to create billboard

Stuart Mitchell
TigerBeer

Tiger Beer, has been using Air-Ink™, the world’s first ink created from air pollution, to create a giant billboard on Shaftsbury Avenue. An extension of a 2016 pilot project in Hong Kong, this new initiative sees Tiger Beer driving creative collaborations between Anirudh Sharma, inventor of Air-Ink™ and co-founder of Graviky Labs, and emerging artists from across seven cultures to showcase this breakthrough technology to the world. How Air-Ink™ is made (taken from: http://www.graviky.com/air-ink1.html) Air Ink uses proprietary technology, KAALINK to capture soot emitted from vehicles. KAALINK is a contraption…

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Past Campaigns – Ikea – Dining Room

Stuart Mitchell
Ikea - Dining

It’s incredible to think that only 5 years ago JC Penney were boycotted by One Million Moms for featuring a lesbian couple in one of their mother’s day ads, and yet nearly 20 years before that in 1994 Ikea broke convention and featured a gay couple in one of their ads. At the time Fred Danzig, editor of the trade magazine Advertising Age said: “It is one small step for Madison Avenue, but it is one giant leap for the gay community, there has never been anything like this before.”…

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LBGT+ people feel underrepresented by advertising

Stuart Mitchell
Gay Representation

UM London and Grindr,the popular dating app and social network, today revealed new insights around the relationship 18-34-year-old British gay and bisexual men have with digital media and advertising. The first-of-its-kind study surveyed 2,000 Grindr users across England, generating data that will be used to inform UM’s media plans and strategies to gay and bisexual males, an audience of over a million people in England. The survey, which is part of the agency’s ‘UK by UM’ project, reveals a community that massively over indexes in social media engagement and has…

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Interview with Sian Conway from #ethicalhour

Stuart Mitchell

This is another one I’m really pleased to present, this is someone with a real passion for all things ethical, who started and runs the most popular ethical business chat on twitter, #ethicalhour and who knows more than a little about ethical marketing, Sian Conway. For those people who have not heard of you could you explain a bit about who you are and what you do? Depending on what day it is I wear several different hats! I’m a digital marketing manager, ethical fashion blogger and business mentor. My…

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Paris bans sexist, discriminatory & homophobic ads on billboards

Stuart Mitchell
Paris bans ads

The the assembly responsible for governing Paris, the Council of Paris have voted for a new contract covering outdoor advertising in the French capital. The new contract, which starts on November 20, 2017, includes a ban on any “sexist and discriminatory” ads appearing in public areas within the city. The ruling also includes any images deemed to defame anyone of specific ethnicity, nationality, religion, sex or age city. The ban was proposed by the Department for Equality between Women and Men and the Fight Against Discrimination, and will be enforced by JCDecaux, who…

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