Stoptober in a nutshell
Whilst Stoptober is a campaign in its own right, it is now positioned within the wider One You programme. One You is the PHE programme that helps adults across the country make small changes to their lifestyles that can have a big impact on their future health. In addition to encouraging people to stop smoking, One You also tackles other everyday habits and behaviours such as eating too much unhealthy food, drinking more than is recommended and not being active enough.
Launched in 2012, Stoptober is the 28-day stop smoking challenge from PHE that encourages and supports smokers across England towards quitting for good. Stoptober is based on the insight that if you can stop smoking for 28-days, you are five times more likely to be able to stay quit for good. The campaign chunks down the quitting process, presents it as a more manageable 28 days and rallies people around a specific date to get started.
Stoptober encourages as many smokers as possible to prepare to quit from 1 October by taking part in the campaign and utilising the range of free resources and support available. Throughout October the campaign will continue to recruit smokers to take part, whilst also encouraging and supporting people to quit through the 28-day smoke-free journey.
The overarching objective is to trigger significant numbers of quit attempts, by increasing motivation to quit and providing products to make this quitting easier.