Month: September 2017

Under Armour rolls out #WEWILL campaign to support Hurricane Harvey victims

Stuart Mitchell

Last week, Under Armour launched a new campaign – #WEWILL. This is an evolution of the brand’s signature I WILL and highlights how they feel sport has the power to unite and inspire. The spot features a who’s who of Under Armour athletes from around the world, who all believe in the boundless power of sport. The #WEWILL campaign is designed to show its support to the victims of Hurricane Harvey. Under Armour has partnered with Team Rubicon, a first responder organisation which deploy former service members to emergency situations.  Under Armour said:…

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PRCA announces expulsion of Bell Pottinger

Stuart Mitchell

The Public Relations and Communications Association (PRCA) announced that it has imposed its most serious sanctions on Bell Pottinger, following the industry regulator’s investigation into Bell Pottinger’s work for Oakbay Capital in South Africa. The investigation followed a complaint from the Democratic Alliance. Bell Pottinger’s membership has been terminated with immediate effect. Bell Pottinger will not be eligible to reapply for corporate membership of the PRCA for a minimum period of five years. Francis Ingham MPRCA, Director General, PRCA, said: “Bell Pottinger has brought the PR and communications industry into disrepute with its…

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Western Cape Government continues their #SafelyHome with the The Knock On Effect

Stuart Mitchell

The Western Cape Government’s Department of Transport & Public Works’ has continued their #safelyhome campaign by releaseing a new video. The  Campaign’s newest TV commercial was created by FCB Cape Town and Egg Films. The ‘The Knock-On Effect’ new film, is designed to showcase the effect that reducing your speed by just 5kph could have if you crash. The commercial shows the knock on effect of an accident happenng at 65kph, and the effect such a collision would have ona  pedestrian and their closest family, it then shows how this…

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This week is Organ Donation Week: 4-10 September

Stuart Mitchell

This week is Organ Donation Week, and this year’s campaign focuses on the importance of talking about organ donation with your family. It features a film about two little brothers, Louie and Freddie, who have experienced the extraordinary impact that organ donation can bring. The campaign aims to: promote public awareness about organ donation and transplant encourage people to join the NHS Organ Donor Register encourage people to share their donation decision with their family and friends In the UK Around 6,500 people across the UK are waiting for an organ…

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Virginia Agency highlight Inclusivity with Virginia is for Lovers Slogan

Stuart Mitchell

Virginian Agency, The Martin Agency, have reacted to the tragic scenes of Charlottesville, by re-activating an old slogan for Virginia, they told us: “Like many Virginians, and others around the country, our employees were shaken by the events that took place in Charlottesville this past weekend. So we began thinking about how we could be a part of the conversation to promote tolerance and inclusion in Virginia instead of the rogue, divisive images and messages displayed a few days ago.  The Virginia is for Lovers tourism slogan was created by…

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