Day: 20 October 2017

London Fire Brigade launches #FireFightingSexism drive

Stuart Mitchell

London Fire Commissioner, Dany Cotton is urging the nation to stop using the outdated term ‘Fireman’ as part of a drive to encourage more women to become firefighters. Brigade research shows that many women think firefighting is for men and the Brigade is concerned that referring to ‘Firemen’ reinforces that stereotype. The Commissioner is asking people to show their support by stating that they will not say ‘fireman’ on their social media accounts using the hashtag #FirefightingSexism. Commissioner Cotton will launch the campaign as she attends the Women of the…

Read More

Brewgooder ‘Thirst’ for tackling water poverty takes step forward with Co-op

Stuart Mitchell

An ambition to turn craft beer into clean drinking water for One Million people facing water poverty has taken a further step forward for an Edinburgh-based social enterprise who have secured a listing with the Co-op. Brewgooder, which donates 100% of its profits to water charities, has secured a deal to supply approaching 100 of the community retailer’s stores from this month. Last year, Brewgooder announced its mission to provide clean water for 1M people by donating 100% of profits from sales of its craft beer to water charities –…

Read More

Condé Nast Launches “them” – their new LGBTQ digital platform

Stuart Mitchell

Condé Nast has announced the launch of them, a next-generation community platform. them chronicles and celebrates the stories, people and voices that are emerging and inspiring all of us, ranging in topics from pop culture and style to politics and news, all through the lens of today’s LGBTQ community. Acclaimed editor Phillip Picardi, digital editorial director of Teen Vogue and Allure, is the chief content officer of them. Additionally, launch partners of them include Burberry, Google, Lyft and GLAAD. “There is a cultural revolution happening that is — as always…

Read More

How charity media expenditure patterns are changing

Stuart Mitchell

nfpSynergy have released a new analysis of charities advertising expenditure patterns. It shows charities are losing out by not spending more for internet advertising, research shows. Online advertising now accounts for almost half of all ad expenditure in the UK, however where charites are concerned the third sector groups are lagging behind the norm qute considerably. nfpSynergy compiled data which shows that the proportion of charities’ advertising spending that goes online has doubled from 2.5% in 2011 to 5% in 2016. The doubling of spend is a significant increase when taken…

Read More

NABS reveals new brand identity through newly launched Ambassador’s recruitment campaign

Stuart Mitchell

NABS– the support organisation for the media and advertising industry – reveals a new brand identity, the first significant change for 14 years, on 2nd October. Devised by Fold7, NABS’ creative agency, the branding includes a new logo and tagline: ‘How’s Work?’ The tagline invites everyone working in adland to open a conversation with the industry charity; and reflects NABS’ mission to support, improve and champion the wellbeing of employees and employers. NABS president, Karen Blackett OBE, said: “Through two simple words: ‘How’s Work?’ NABS challenges us all to reflect…

Read More