Day: 3 November 2017

‘A Place to Become’ Invites Public to Rediscover Boys & Girls Clubs

Stuart Mitchell

Boys & Girls Clubs of America has launched ‘A Place to Become,’ a new marketing campaign that illustrates the impact everyday Club moments can have on the positive futures of millions of America’s youth. The organization, which has been serving children and teens for nearly 160 years, is inviting the public to rediscover Boys & Girls Clubs, and learn what makes them a timeless solution for the needs of youth. The campaign is anchored by a new television advertisement – narrated by renowned actress, singer and Club alum Jennifer Lopez…

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Sense International launches ‘My Turn to Learn’ Campaign

Stuart Mitchell

Sense International has launched a new appeal to fund a pioneering new programme that will transform the lives of children and young adults with deafblindness in Bangladesh. The ‘My Turn to Learn’ appeal, which will improve access to education and opportunities for work for these young people, is supported by the UK Government, which will match, pound for pound, all public donations made between 18 October and 17 January 2018. In Bangladesh, children with deafblindness face huge challenges. Most are excluded from school, often because teaching staff don’t have the…

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Will Ferrell in PSAs Encouraging Families to Put the Device Down During Dinner

Stuart Mitchell

Common Sense today announced the release of The Common Sense Census: Media Use by Kids Age Zero to Eight, the third installment in an ongoing series of national surveys tracking the use of media and technology among U.S. children from birth to age 8. Among the key findings is the spike in the number of young children who have their own tablet device (now 42 percent, up from 1 percent in 2011) and the amount of time children age 0 to 8 are spending with mobile devices (48 minutes, up…

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Meatless Monday & Grubhub Partner to Showcase the Popularity of Meat Alternatives

Stuart Mitchell

Meatless Monday, the global initiative from The Monday Campaigns, and Grubhub, the nation’s leading takeout marketplace, today announced the results of Grubhub’s analysis of vegetarian and meatless alternative orders. The findings show that Americans are increasingly ordering meatless dishes, and that the popularity of vegan, vegetarian and meat substitutes has grown significantly in recent years. As the popularity of plant-based proteins grow, according to the data, one possible correlation is the growth of the Meatless Monday movement, which encourages consumers to cut down on meat for health and environmental reasons…

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Publicis Health Integrates Publicis LifeBrands Medicus Into Saatchi & Saatchi Wellness to Create First-of-Its-Kind Wellness Intelligence-Driven Agency

Stuart Mitchell

Publicis Health, the world’s premier healthcare communications network and part of Publicis Groupe, S.A., today announced the integration of Publicis LifeBrands Medicus (PLBM) into Saatchi & Saatchi Wellness (SSW) to create a new Wellness Intelligence-driven agency designed to help health and wellness-oriented audiences navigate the expanding “Wellness Culture.” Blending award-winning creativity with world-class experience, strategy and service design capabilities, the newly combined agency will reside under the Saatchi & Saatchi Wellness banner and incorporates PLBM and SSW’s strengths in healthcare professional communications and award-winning, data-driven creative expertise. “Healthcare professionals, caregivers…

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