Month: November 2017

Mechanica and Seniorlink launch “My Wish” Campaign

Stuart Mitchell

Creative agency Mechanica and care company Seniorlink have launched a new campaign “My Wish”, which highlights the effect diseases, in this case alzheimer’s, has on caregivers. The Campaign was launched to celebrate National Family Caregivers Month. The campaign follows the success of SeniorLink’s “Thank You Caregiver Nation” campaign last year and continues the ongoing effort to support the over 50 million family caregivers around the country. “As loved ones care for someone who is experiencing a steady decline in mental and physical abilities, they themselves often suffer declining health, and experience higher levels of…

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Disney’s Empowering #DreamBigPrincess Photography Campaign to Be Exhibited at UN Headquarters in New York

Stuart Mitchell

Disney today announced that its series of empowering #DreamBigPrincess photographs will be going on display as an exhibit at the United Nations Headquarters in New York City through the first week of January in collaboration with Girl Up and UNICEF, the UN Children’s Fund. The images captured by nineteen female photographers from fifteen countries showcase the inspiring stories of real-world girls and women, as part of Disney’s Dream Big, Princess initiative launched in 2016, which taps into the power of Disney Princess stories to encourage kids to follow their dreams.…

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UK Celebrities Join ‘Fur Free Friday’ Campaign

Stuart Mitchell

After international day of action ‘Fur Free Friday’ on 24 November (Black Friday), comedian Sara Pascoe and actor Peter Egan have joined ranks with a growing number of celebrities backing a campaign by Animal Defenders International (ADI) to end the cruel fur trade. Peter Egan said: “Don’t be fooled, fur is far from humane. Trapped in tiny cages, the animals endure a terrible life, and death. Please, never support this cruel industry. Join ADI and make a difference.” Sara Pascoe said: “With so many alternatives to fur available, no animal…

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John Lewis advert’s Moz the Monster raising money for Barnardo’s

Stuart Mitchell

A little boy and his cuddly monster friend, Moz the Monster, will help raise funds for Barnardo’s young carers in this year’s eagerly anticipated John Lewis Christmas television ad. The pair play together every evening, but staying awake through the night starts to take its toll on Joe, who can hardly keep his eyes open during the day.   For Christmas, Joe receives the perfect gift of a night light which helps him finally get some peace and quiet from Moz The Monster, and a good night’s sleep. Just as…

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New “Sincerely, Kindness” campaign calls on people to share kindness online and offline

Stuart Mitchell

In advance of World Kindness Day, kindness.org announced that recent studies conducted in collaboration with Oxford University show the warm fuzzy feeling you get by being kind isn’t just in your head. Data from three studies conducted within the last year shows that performing acts of kindness increases the overall well-being of the performer. One experiment completed in April 2017 involved 691 participants from 39 countries and investigated kindness to family, friends, strangers and self. Participants performed acts of kindness every day for seven days. Data from the experiment showed…

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