Month: November 2017

Vero Water® Announces Social Media Campaign To Benefit Whole World Water

Stuart Mitchell

Vero Water®, a leading provider of luxury still and sparkling water to the hospitality industry, today announced a social media campaign in partnership with Whole World Water. The campaign will launch in December 2017 in participating Vero Water restaurant clients, and run through World Water Day on March 22nd 2018. The campaign invites restaurant patrons to take part in helping to end the global water crisis, by taking a photo of Vero Water and tagging it #VeroGivesCleanWater.  For every original photo of Vero Water tagged, Vero will donate $1 to Whole…

Read More

Charities Launch Campaign to Reunite Displaced Pets from Puerto Rico With Their Families

Stuart Mitchell

American Humane, the country’s first national humane organization, which has been first to serve in the rescue of animals in disasters for more than 100 years, joined forces with Wings of Rescue, The Sato Project, and the Humane Society of Broward County to help reunite 19 dogs and cats with their owners who relocated to the United States from Puerto Rico. This weekend, a Wings of Rescue plane filled with pets and more than a little hope touched down at Fort Lauderdale Executive Airport where a 50-foot American Humane Rescue…

Read More

Subway® Donates More Than 13.3 Million Meals To Help Fight Hunger Worldwide

Stuart Mitchell

Customers around the world joined Subway® to help provide meals to millions of people facing hunger during the first ever World Sandwich Day. As a result of Subway’s “Live Feed” event, the restaurant chain donated more than 13.3 million meals to more than 20 hunger-relief charities across the globe. “As a food company with a global footprint, we are proud to be in the fight against hunger – and we cannot do it alone,” said Suzanne Greco, President and CEO, Subway. “We have the best franchisees, Sandwich Artists™ and customers…

Read More

Guest Post by Aimee Woodall: Measuring the New ROI

Stuart Mitchell

This is a guest post from Aimee Woodall, President and Founder of The Black Sheep Agency, this is an interestng insight, and a great post for this #givingtuesday Measuring the New ROI Return on Investment. ROI. The amount of return you get for what you put out there. Of all the things businesses measure, this is one of the trickiest. When I started my career in PR, we struggled with column inches and ad costs. In digital, it’s about impressions, clicks and conversions. There is always a metric to chase,…

Read More

Dementia Discovery Fund attracts $50 million investment from Bill Gates

Stuart Mitchell

The Dementia Discovery Fund (DDF) today announces a $50 million investment from Bill Gates. The investment is Gates’ first to accelerate progress toward disease-modifying therapies for Alzheimer’s disease. Mr Gates made the announcement on his blog. The DDF, managed by SV Health, is a unique venture fund focused entirely on discovering and developing novel therapies for dementia and was formed through the collaboration of leading pharmaceutical companies, the UK Department of Health and the charity Alzheimer’s Research UK (ARUK). Since its launch in October 2015, the DDF has made significant…

Read More