Month: December 2017

Cathay Pacific Breathes New Life Into Old Uniforms With World’s First “Well Travelled Lai See”

Stuart Mitchell

Cathay Pacific, in partnership with agency McCann Worldgroup Hong Kong, has given new meaning to sustainability for Chinese New Year with the release of Well Travelled Lai See – created using thousands of retired uniforms that were destined for the landfill. Lai See are lucky money packets traditionally made of paper and are passed to family and friends at this time of year. To highlight the spirit of giving at Chinese New Year, the bespoke Lai Seeare available for sale to the public with all profits going to a local…

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Graham Coxon announces new track in support of CALM

Stuart Mitchell

Graham Coxon is the man. A real legend of British music. And he’s just announced ‘Falling’, a new recording available on digital download and limited edition 7” vinyl, in support of CALM.   ‘Falling’ was written by a friend of Graham’s, Luke Daniel, a talented unknown songwriter and dedicated father who, after a long fight with chronic pain, tragically ended his own life last year. Graham’s version of the track features on a double A side, which includes Luke’s original home recording. The tracks are available on digital download, streaming…

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UNHCR Launches ‘ Nowhere People UK ’ Exhibition

Stuart Mitchell

In the first exhibition to document statelessness in the UK, artist Greg Constantine provides a glimpse into the hidden lives of these people living in the margins of society, denied basic rights that citizens take for granted. Among the exhibition’s ‘nowhere people’ is 27 year old Maya, who was one of tens of thousands of Kurdish children in Syria whose birth was unregistered by authorities. Her family was detained in the UK after their asylum claim was rejected, but Maya has since been granted British nationality. “Being stateless is not…

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Kroger Launches Television and Radio Ads to Amplify Awareness of Zero Hunger | Zero Waste Initiative

Stuart Mitchell

The Kroger Co. has announced it has introduced television and radio ads in 191 media markets across the U.S. to increase awareness of its Zero Hunger | Zero Waste initiative, established last September. “Yesterday millions of families came together to enjoy Thanksgiving,” said Jessica Adelman, Kroger’s group vice president of corporate affairs. “Kroger and our family of stores love being a part of America’s Thanksgiving celebrations. At the same time, we acknowledge the absurdity that one in eight people struggle with hunger while 40 percent of the food produced in…

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Ogilvy Change Launches New Recycle for London Campaign

Stuart Mitchell

Recycle for London has launched a new campaign, called ‘One bin is rubbish – sort it out’, to help Londoners tackle the lack of bins or containers to put their recycling in at home. The campaign highlights new research* that shows almost a third (31%) would be embarrassed for others to see how messy their bin area is, with a further 32% admitting that the ugliest part of their home is where they keep their bin. The survey, conducted with 2,000 London residents, highlighted a lack of space in homes…

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