Year: 2017

NSC Launches video in next part of its #StopEverydayKillers Campaign

Stuart Mitchell

One in four Americans has been directly impacted by the opioid crisis, but 40% still do not consider it to be a health and safety threat to their family, according to recent National Safety Council poll results. In an attempt to end this persistent indifference, the Council today released a powerful short film that brings opioid users face to face with those who have been personally impacted by the worst drug crisis in recorded U.S. history. The video, titled Facing an Everyday Killer, is part of the Council’s Stop Everyday…

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Louisiana Public Health Institute Launches “Geaux Talk” Campaign to Spark Dialogue on Comprehensive Sex Education

Stuart Mitchell

Louisiana consistently has some of the highest rates of teen pregnancy and new STD/HIV infections in the country. In an effort to spur change and foster important dialogue, the Louisiana Public Health Institute (LPHI) launched the Geaux Talk campaign to engage Louisiana caregivers, students, educators, and legislators in honest, fact-based conversations about comprehensive sex education (CSE). CSE teaches that abstinence is the best way to avoid pregnancy and sexually transmitted infections and diseases (STDs), but it also includes medically accurate information about ways to reduce the risk of unplanned pregnancy and…

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GlassView Drives Awareness for the Partnership for Drug-Free Kids with Impactful Social Video Campaign

Stuart Mitchell

GlassView, the world’s largest independent video platform, drove increased awareness and engagement for the Partnership for Drug-Free Kids‘ work supporting families struggling with their son or daughter’s substance use, with a video campaign aimed at reaching millennial parents.  Securing the attention of busy young parents, GlassView strategically placed the nonprofit’s video featuring parents’ stories of their children’s experiences with substance use on top-tier media outlets. “It is very exciting to be able to partner with the Partnership for Drug-Free Kids on this campaign, which can create real change,” said James…

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Cartoon Network Partners with 826 National to Create the First Inclusion Storytelling Project

Stuart Mitchell

Cartoon Network is expanding its award-winning, “Stop Bullying: Speak Up” campaign by partnering with 826 National to launch the Inclusion Storytelling Project, which encourages youth across the country to share their individual stories about kindness and empathy in an effort to stop bullying before it starts. Working in collaboration with Cartoon Network, 826 National and its network of eight internationally celebrated youth writing organizations created inclusion-themed writing workshops for elementary and middle school students to inspire stories of compassion and understanding. Hundreds of students from the 826 Network participated in…

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New St John Ambulance Campaign Teaches You How to C.A.R.E. for a Heart

Stuart Mitchell

Independent creative agency Recipe has worked with St John Ambulance on their new campaign which is designed to show people how best to deal with a cardiac arrest. Up to seven out of 10 people who suffer a cardiac arrest could survive if they are treated with a defibrillator within the first five minutes, but more than half of Britons (53%) have no idea where their nearest life saving equipment is. With 80 per cent of cardiac arrests happening in the home, it’s likely to be a loved one who…

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