Year: 2017

New charity aims to create new type of investor to benefit communities across Scotland

Stuart Mitchell

Scottish Communities Finance Ltd – a new Community Benefit Society based in Edinburgh that aims to mobilise ordinary people across Scotland to reinvest in their communities – is being launched today. SCF’s aim is to assist Scotland’s place-based communities and thematic communities to become more viable and more vibrant – including by supporting local job creation, regeneration and improved local services. “We believe that encouraging ordinary people to reinvest back into their communities – by pooling their financial resources in a community loan fund and lending this out to community…

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JWT Amsterdam’s new campaign for PLUS Supermarket tells the tale of co-parenting at Christmas

Stuart Mitchell

Christmas can be lonely. Anyone who has lost a friend, split up with a partner, or who has parents that live apart knows that the most wonderful time of the year can be … well, not always the most wonderful time of year. Plus Supermarket briefed their agency J. Walter Thompson Amsterdam to create their very first people driven – rather than product driven – Christmas campaign. The agency’s idea was to make something emotional, authentic and perhaps more true to life than the norm. As the supermarket’s brand line…

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We would like to wish you all a Merry Christmas

Stuart Mitchell

It’s been a great first year, we have went from 1,500 visitors in our first month, to over 20,000 a month now, we have covered some great stories and got some great interviews and we seem to be going from stength to strength. We couldn’t have done this without you, so from the bottom of my heart, thank you and hope you all have a great Christmas. We will have a few days off (24th-27th) but will be back on the 28th with lots more Ethical Marketing, and just generally…

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Christmas drink drive campaign uses friends’ influence to help save lives

Stuart Mitchell

Christmas campaign works with Kiss FM to get people encouraging their friends not to drink and drive. Tell your friends not to drink drive this festive period – says latest THINK! campaign launched on 7th December 2017. For this year’s campaign, which runs to January 1 (2018), THINK! has teamed up with Kiss FM duo Rickie and Melvin, who will be urging young adults to encourage their friends not to get behind the wheel after drinking. The radio presenters will also front videos for Kiss FM’s social media channels, with…

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An alternative to the usual Christmas Campaigns

Stuart Mitchell

I do quite a bit of research for articles for Ethical Marketing News, and part of this involves looking at what  Marketing companies put together and one of the things I came across was Anomaly’s Christmas animation, now this isn’t in any way a piece of Ethical Marketing but it is something I very much enjoyed – this is a lot of fun, but is not family friendly. This seemed like a good avenue to spread this cheer. I will not be posting as much over the festive period. Anomaly…

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