Day: 5 January 2018

Benetton Launches An Oliviero Toscani Campaign On Integration

Stuart Mitchell

Two photographs. A class of twenty-eight children. They represent thirteen different nationalities from four continents. They’re smiling. They have their future ahead of them. Ten children – from Burkina Faso to the Philippines, from Italy to Senegal – are gathered round a teacher who’s reading Pinocchio. They’re totally engrossed in the story, listening carefully. The new Benetton campaign by Oliviero Toscani renews to a theme – integration – that has long been dear to the Benetton brand, imbuing it with new meaning and urgency. “Integration is a major issue in…

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Pampers Launch #Thankyoumidwife Campaign, Developed By Saatchi & Saatchi London

Stuart Mitchell

In the chaos, excitement and joy of birth, it’s easy to forget to thank the people who get you through it, the midwives. Whilst 80% of UK mums say it is important to thank their midwife, only 58% actually do so. As a result, 1 in 3 midwives feel underappreciated despite putting new life into the arms of parents every day. This Christmas, Pampers rallied the nation to make sure that one of the most important ‘thank you’s’ doesn’t go unsaid. When the rest of us are tucking into our…

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SWI Creates Hogmanay Kilts For Aldi’s Kevin The Carrot

Stuart Mitchell

Members of the Scottish Women’s Institutes (SWI) have knitted Hogmanay kilts for Kevin the Carrot to help raise funds for ALDI’s charity partner, Teenage Cancer Trust. The nation’s sweetheart and star of ALDI’s Christmas campaign has been ‘kilted’ out in made-to-measure Scottish attire courtesy of SWI members from across the country, including groups in Kinross, Dumfriesshire, Berwickshire, Perthshire, Stirlingshire and Ayrshire. Following the unprecedented demand for Kevin the Carrot plush toys – which sold out within a day – ALDI shoppers were given a chance to WIN a Kilted Kevin…

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‘Brexit an opportunity for public relations leadership’ – CIPR report

Stuart Mitchell

A new research report published by the Chartered Institute of Public Relations (CIPR) suggests PR professionals are ideally positioned to lead UK businesses through the uncertainties of Brexit. Reflecting the views of more than 250 senior professionals, Brexit and Public Relations in 2018  (PDF) evidences the extent to which PR professionals – as well as their organisations and clients – are prepared for Brexit. The research shows that more than three quarters of PR professionals (76%) believe Brexit is an opportunity for public relations to demonstrate leadership, with a further…

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Sara Cox hosts tough new game show Would You Rather… but all is not as it seems

Stuart Mitchell

While you might be wondering whether to eat that third mince pie or not, homeless young people are grappling with potentially life-or-death situations.  Do they choose a night on the streets? Stay with a violent family member? Or share a bed with a stranger? Young people are having to make these choices as they navigate the festive season without a safe place to call home. Charity Centrepoint has released a new video highlighting some of the decisions young people on the street feel forced to make. “All the cruel options the…

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