Day: 19 January 2018

INFINITI Launches the “INFINITI Coaches’ Charity Challenge” Campaign

Stuart Mitchell

INFINITI kicks off the most exciting season for college basketball with the “INFINITI Coaches’ Charity Challenge” and a new creative campaign that encourages fans to take a #timeout2vote for their favorite coaches and charities. The INFINITI Coaches’ Charity Challenge is a unique aspect of the brand’s partnership with the National Association of Basketball Coaches (NABC), the NCAA® and ESPN. At the start, 48 NCAA® Division I men’s basketball coaches compete for fan votes in a four-round contest that raises money for charities of the coaches’ choice. INFINITI, an official corporate…

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GabiFresh x Swimsuits For All Launch Powerful New Campaign Featuring Philomena Kwao and Ericka Hart

Stuart Mitchell

Channeling her inner Beyoncé, style blogger and designer GabiFresh launches a bold new collection for Resort 2018 that embodies confidence and power. Her latest line with leading swimwear brand Swimsuits For All, owned by FULLBEAUTY Brands Inc. showcases the seasons campaign “Power of Survival.” Shot in the jungles of Belize, the campaign features GabiFresh, breast-cancer survivor Ericka Hart and model/activist Philomena Kwao whose stories of struggle and victory exemplify the power of survival. “This collection is inspired by powerful women and features bold designs, so I really wanted the imagery to reflect that.…

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NZ Road Safety advertising campaign challenges the ‘right’ to speed

Stuart Mitchell

A new road safety advertising campaign is directly challenging speeding drivers to slow down and stop defending their perceived ‘right’ to speed. The joint NZ Transport Agency/Police campaign addresses the significant proportion of the driving population who still like to travel at speeds which are too fast for the conditions, on the open road and around town, posing a risk to themselves and to others who share the roads with them. “Every week, 11 people are seriously injured or killed in a speed-related crash on New Zealand roads, but a…

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Lola Mullenlowe and Pescanova launched Christmas campaign “The Queen’s message”

Stuart Mitchell

On Christmas Eve, for the past 42 years, the King of Spain has issued a traditional Christmas message on national television. Last year 12,421,000 viewers tuned in. Over the years, the message has mainly consisted of overcoming obstacles, being grateful, having hope and looking forward to a better future, important things but it rarely tackles some of the more difficult issues. This holiday season Lola Mullenlowe and Pescanova used the important tradition of the King’s televised message, and the social context at this moment, to launch Pescanova’s Christmas campaign; “The Queen’s…

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Pamela Anderson Takes On Ride-Hail Apps in #MeToo Campaign

Stuart Mitchell

The National Limousine Association’s Ride Responsibly™ initiative and Promoting Awareness, Victim Empowerment (PAVE) have joined forces to produce a public service campaign, starring actress, activist and sexual violence survivor Pamela Anderson. The PSA draws attention to the vast number of sexual assaults that have occurred in ride-hailing vehicles and questions if these were caused by insufficient background check procedures. This PSA serves as a call-to-action following alarming revelations of sexual harassment and assault that reach far beyond Hollywood and Washington, D.C. The video, titled “The Signs”, is Pamela’s second PSA…

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