Day: 24 January 2018

Nikki Reed and Dell Turn E-Waste into New Treasures with Recycled Gold Jewelry Collection

Stuart Mitchell

Dell and actress, entrepreneur and activist Nikki Reed are announcing a collaboration in support of the sustainable design movement. The Circular Collection by Bayou with Love and Dell is a new limited edition, jewelry collection made in the US and sourced from gold recovered from Dell’s recycling programs. The collection, which includes 14- and 18-carat gold rings, earrings and cufflinks, were showcased at this year’s 2018 Consumer Electronics Show (#CES2018) to highlight the widespread impact that e-waste, or disposable electronic equipment, has on the environment and the role we all…

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Two thirds of female Baby Boomers “don’t pay attention to advertising”

Stuart Mitchell

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women* saying they control the purchase decisions in their households and the over 50s in general accounting for half of consumer spending in the UK** – 376 billion on discretionary items in 2016 – brands are missing out on huge potential opportunities. Called “Elastic Generation: The Female…

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Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

Stuart Mitchell

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7thto 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. They early summit held in Milan, showcases the best of Italian and international advancement and explores themes, models and ideas that are changing the way food is produced, distributed, consumed and talked about. With the food production industry placing…

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Social Enterprise Launches To Tackle Period Poverty In The UK

Stuart Mitchell

A new social enterprise that will retail sanitary towels on a ‘buy one and give one’ model launched this month with the aim of tackling period poverty in the UK. Hey Girls, which are based in Scotland and launched their new ecommerce website today, Monday 8th January 2018, will provide free sanitary towels and educational resources with the aim of assisting girls in the UK to manage menstruation in a way that doesn’t put them at risk of infections. The sanitary goods industry in the UK is worth £400 million and…

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Starbucks to trial paper cup charge in 25 London stores

Stuart Mitchell

Starbucks has announced that it will trial a 5p charge on disposable cups across 25 of its London stores. The trial is set to last months, and its purpose is to assess the effectiveness of a charge on disposable cups. Starbucks were the first to create a reusable cup incentive which was implemented in 1998 at 10p before upping it to 25p in 2008. In 2016, as a way to heighten awareness and to promote reusability Starbucks extended the cup discount to 50p for a few months. Starbucks now estimate…

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