Tag: JWT

Two thirds of female Baby Boomers “don’t pay attention to advertising”

Stuart Mitchell

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women* saying they control the purchase decisions in their households and the over 50s in general accounting for half of consumer spending in the UK** – 376 billion on discretionary items in 2016 – brands are missing out on huge potential opportunities. Called “Elastic Generation: The Female…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of November 2017

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – November 2017. 10. UNICEF launched a new social media campaign, designed by VML called ‘Furniture that Hides from hurting’. The campaign includes videos of unsuspecting parents in a shop being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’ This is a shocking ad in many ways but definitely an important one. Unicef Launch ‘Furniture that Hides from Hurting’ Campaign 9. In 2016, the world lost one of…

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Shell launches latest chapter of #makethefuture energy relay

Stuart Mitchell

Shell supports start-up – bio-bean– to help power London buses with a biofuel made using a coffee oil component extracted from the city’s waste coffee grounds. This is the latest chapter in its ongoing investment in its #makethefuture energy relay – an initiative which supports entrepreneurs turn bright energy innovations into positive impact for communities around the world. Malena Cutuli, Group Head of Integrated Brand Communications & Capability comments, “Since 2014, Shell has been committed to supporting the smart solution ideas of young entrepreneurs that will help build a brighter…

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JWT #DrawALine for UN Women UK

Stuart Mitchell

The time has come to draw a line to end violence against women and girls forever. This year, as part of UN Women’s annual global initiative to ‘Orange the World’ to symbolise a brighter future without violence, UN Women NC UK is launching a powerful homegrown campaign, #drawaline, asking the public to help us end the silence and to bring about change. As #metoo and its spin offs reverberate through social and other media, both women and men are finding the strength to confront past and present attackers. Despite this,…

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Shell Synergy Truck accepts kinetic energy payments

Stuart Mitchell

Shell launches the Shell Synergy Truck with a three-day pop up in New York City this week, after that it will complete a bi-coastal tour of US colleges. What’s so unusual about a food truck you might ask, the answer is in how you pay. The iniative called ‘Jump for Your Lunch’ features kinetic tiles which converts the power of footsteps, jumping, or even dance into payment . The truck aims to publisice the renewable energy technologies it is working on, from wind and solar capture, to recycled waste from coffee…

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