Tag: Female Tribes

My Favourite Posts of the last year

Stuart Mitchell

As we approach our first anniversary and because I love me a list I am doing a list of some of my favourite articles/interviews/pieces of last year, these may not always have been the most popular but they are the ones which resonated with me and I think are always worth highlighting again 🙂 These are in no particular order. Sian is the founder and runner of Ethical Hour which has been growing a lot over the last year and her embrace of the Ethical Community and her ability to…

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Two thirds of female Baby Boomers “don’t pay attention to advertising”

Stuart Mitchell

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women* saying they control the purchase decisions in their households and the over 50s in general accounting for half of consumer spending in the UK** – 376 billion on discretionary items in 2016 – brands are missing out on huge potential opportunities. Called “Elastic Generation: The Female…

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Interview with Rachel Pashley from Female Tribes Consulting.

Stuart Mitchell

This is another one I’m really pleased to present. Last week J. Walter Thompson London launched an industry first business consultancy called Female Tribes Consulting, this came out of its leading global Female Tribes Initiative. This new iniative is headed up by Rachel Pashley (centre in the image above which features the new Female Tribes Team), who took some time out to answer our querstions about this iniative and ethical marketing in general.  For those people who have not heard of you could you explain a bit about yourself and…

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