Month: January 2018

Save the Redwoods League Celebrates 100 Years of Protecting California’s Majestic Forests

Stuart Mitchell

Established in 1918, the Save the Redwoods League has protected more than 200,000 acres of majestic redwood forests in California and helped to create 66 redwood parks and preserves. The League has pioneered innovative, science-based forest-restoration techniques and touched the lives of hundreds of millions of people by connecting them to the marvels of nature throughout the redwood forest. More than 31million people from around the world visit the redwood forest each year. “One hundred years ago, the ancient redwood forest was disappearing at an extraordinary pace,” says Sam Hodder, president…

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Dieffenbach’s Potato Chips Inc. Launches ‘IT’S GOOD TO BE UGLY’ Campaign to Reduce Waste and Fight Hunger

Stuart Mitchell

Dieffenbach’s Potato Chips Inc. announced at the Pennsylvania Farm Show, the “It’s Good to be Ugly” campaign aimed at Reducing Waste and Fighting Hunger. Dieffenbach’s introduced its newest brand, Uglies® in 2017 at the Pennsylvania Farm Show. Unlike any potato chip snack available, Uglies® are made with potatoes that have slight cosmetic imperfections and may otherwise be discarded. More than just a delicious snack, Uglies® kettle-cooked potato chips offer a solution to the food-waste problem in America while partnering with farmers in the surrounding areas. Being Ugly never tasted so good. Since the initial…

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General Mills and the NFL launch annual Party with a Purpose® and Kick Hunger Challenge

Stuart Mitchell

The 27th annual Party with a Purpose® hosted by Taste of the NFL, a non-profit dedicated to hunger relief, this year will be brought to you by General Mills. The event, which will be held on the eve of Super Bowl LII on Saturday, Feb. 3, 2018 at Saint Paul RiverCentre, pairs renowned chefs from the 32 NFL cities with current, Hall of Fame, and alumni players from each of the NFL franchises as they serve over 45,000 tastings for 2,500 guests. “As a strong advocate for hunger relief, partnering…

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Caring Smart Companion for Children with Cancer Wins 2018 CES ‘Tech for a Better World’ Award

Stuart Mitchell

Aflac, has unveiled a “smart” robotic companion for children who have cancers, called My Special Aflac Duck. The company unveiled the new high-tech invention at the 2018 Consumer Electronics Show (CES) in Las Vegas. The social robot has already been recognized as the winner of the prestigious Tech for a Better World Innovation Award at CES 2018. This caring companion reflects Aflac’s history as a pioneer in cancer insurance and the company’s belief that children need more than medicine to help cope with the disease. “For 22 years, Aflac, our…

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INFINITI Launches the “INFINITI Coaches’ Charity Challenge” Campaign

Stuart Mitchell

INFINITI kicks off the most exciting season for college basketball with the “INFINITI Coaches’ Charity Challenge” and a new creative campaign that encourages fans to take a #timeout2vote for their favorite coaches and charities. The INFINITI Coaches’ Charity Challenge is a unique aspect of the brand’s partnership with the National Association of Basketball Coaches (NABC), the NCAA® and ESPN. At the start, 48 NCAA® Division I men’s basketball coaches compete for fan votes in a four-round contest that raises money for charities of the coaches’ choice. INFINITI, an official corporate…

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