Month: January 2018

Women Leaders Launch “TIME’S UP” Campaign to Eradicate Abuse of Power, Shift Leadership Imbalances, and Promote Equality

Stuart Mitchell

TIME’S UP, an unprecedented movement started by women in the entertainment industry, today announced the launch of the TIME’S UP Legal Defense Fund. The TIME’S UP Legal Defense Fund is one of a series of TIME’S UP’s ongoing commitments to combat the systemic power imbalances that have prohibited many women, especially women of color, from being safe and reaching their full potential in the workplace. TIME’S UP is a central hub supporting a wide range of initiatives aimed at promoting equality and safety in the workplace. In addition to the TIME’S UP Legal Defense Fund, TIME’S UP initiatives cover legislation, corporate…

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Public Health England’s new TV advert highlights the dangers of tar in cigarettes

Stuart Mitchell

Public Health England (PHE) releases a new TV advert highlighting the dangers of tar in cigarettes, as England’s 7 million smokers are urged to make a quit attempt with help from Smokefree this New Year. The latest campaign shows how poisons from tar in cigarettes enter the bloodstream, spreading around the body within seconds and causing damage to major organs. To help explain the ongoing internal harm being caused, a group of 7 lifelong smokers – including TV presenter and entrepreneur Hilary Devey – declare their intention to quit in…

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Aberdeen Employee Sees Charitable Foundation-Backed Charity Make A Difference To Young Lives In Peru

Stuart Mitchell

An employee from Aberdeen Standard Investments’ Aberdeen office embarked on the volunteering trip of a lifetime to witness firsthand the positive impact a charity supported by its own Charitable Foundation is having on the lives of street children in South America. ChildHope supports work in schools around Lima, the capital of Peru, where despite rapid economic development, around a third of children live on less than $2 a day. Many children are subject to violence in schools, where despite national policy, they are often chastised by teachers using sticks, belts…

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Wateraid Adds A New Way To Communicate With Its Supporters Via Mobile Wallets

Stuart Mitchell

GOOD Agency have been tasked with refreshing WaterAid’s Just Water January abstinence event, leading the strategy, creative ideation and delivery of a sector-first digital wallet pass. Just Water, which runs throughout January, challenges participants to go a whole month drinking just water – no booze, coffee,  tea and  juice. It’s the toughest abstinence event out there, with many people not being able to make it through the month. GOOD were keen to turn the difficulty on its head, and harness it, to position the event as the toughest challenge yet,…

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Georgian creative agency exhibits burned Christmas trees as a jarring reminder of natural catastrophe

Stuart Mitchell

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous – but creative agency Leavingstone decided to take matters into their own hands this Christmas. To remind people in Georgia about the catastrophe, and to encourage them to take action to heal the forest, Leavingstone created an experiential activation to take the public by surprise when they were out buying their Christmas trees. The agency created…

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