Month: January 2018

Penguins pop up across the globe in Greenpeace Campaign

Stuart Mitchell

As a groundbreaking expedition begins in the Antarctic, pop-up penguins have been spotted from London to Seoul, Buenos Aires to Sydney, and New Delhi to Washington DC, marching for an Antarctic Ocean Sanctuary. The striking geometric sculptures have appeared by national landmarks across the globe, on local transport, and travelling to the Antarctic with suitcases in hand, including by the White House, Buenos Aires’ colourful Boca district, Sydney Opera House, and the Sagrada Família in Barcelona. The penguins are part of a new Greenpeace campaign calling for the creation of…

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Nike Launch 2018 EQUALITY BHM Collection

Stuart Mitchell

Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, Nike’s ongoing effort to encourage people to take the fairness and respect they see in sport and translate them off the field. The EQUALITY initiative is centered on using the power of sport to inspire people to take action in their communities, with Nike leading by example with its partnerships with world-class organizations dedicated to advancing this work. Supporting these values, EQUALITY delivers on the brand’s ongoing partnership with MENTOR (the…

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ASA uphold complaint against Dyson for misleading viewers over pollution worries

Stuart Mitchell

The Advertising Standards Authority (ASA) has banned a Dyson TV ad for its £500 Purifier Heater. The complaint text as reported on their website is below: Ad description A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The woman closed the door and returned…

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State Farm and DDB Chicago launch positive “Don’t You” Campaign

Stuart Mitchell

The holidays are a popular time to get involved and give back, but when the decorations come down and the season of giving ends, there are still people in need in the community. As a way to remind people that the season of giving never ends and highlight the importance of giving back regardless of the time of the year, State Farm has created a post-holiday initiative to drive awareness of the continued need to stay involved. This sentiment is conveyed through “Don’t You,” a film created by State Farm’s…

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Plan International Finland launches Sheboard Initiative and App

Stuart Mitchell

Child rights organization Plan International Finland launches its latest initiative with an app called Sheboard to challenge the way we talk to and about girls.  Developed with support from Samsung Electronics Nordic, Sheboard was launched with ‘Raised by Words’ videos and a website created by hasan & partners. Aimed at young and adolescent girls who spend a lot of time texting friends, as well as parents and older siblings that text their children on a regular basis, Sheboard uses predictive text technology to raise awareness of the impact of gender-typical…

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