Month: March 2018

WeTransfer Launches Global Site Takeover Highlighting Effect of Gun Violence

Stuart Mitchell

WeTransfer ran an ambitious campaign in solidarity with the March For Our Lives demonstrations on Saturday, March 24, as kids, families and supporters demanded the end of gun violence and mass shootings. For 48 hours on March 24 and 25, WeTransfer dedicated 100% of its advertising space globally to a wallpaper in support of common sense legislation and the need for change, promoting a series of creative projects on WePresent (WeTransfer’s editorial platform), which highlight perspectives on gun reform and the lasting impact of violence. WeTransfer has over 40 million…

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Franklin Templeton launches “Invest for Progress” campaign

Stuart Mitchell

Franklin Templeton Investments (India), one of the largest fund houses in the country flagged off a new story-telling video campaign around Women’s Day. The video titled ‘Invest for Progress’ seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life. Women’s Day is the perfect opportunity to impart this key message. ‘Invest for Progress’ tells a story of an ambitious and independent girl whose grandfather teaches her that in life, she shouldn’t just learn to earn, she should learn to…

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Ogilvy Paris Intrusive Ad Mobile Campaign Aims to Make Men Experience How It Feels to Be Sexually Harassed in Public

Stuart Mitchell

If you are a woman, being sexually harassed on the streets is, unfortunately, a situation that is all too familiar.  So familiar, in fact, that 100% of French women declare having been sexually harassed in public transportation at least once in their lives. In recognition of International Women’s Day, Ogilvy Paris has launched an intrusive ad banner campaign with French Associations “Stop Harcèlement de Rue”, “Les Effronté.es” and “Paye Ta Shnek” that’s intended to awaken men to the experience of sexual harassment faced by women.  Over the 7 and 8th in France, several…

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UN Women NC Australia Launches “Leave No Woman Behind” To Mark Iinternational Women’s Day Via BMF

Stuart Mitchell

Women are 14 times more likely to die in a natural disaster. And those who survive face serious risk of sexual assault and violence in the aftermath. Especially in the dark. Yet something as simple as solar lanterns can change the odds. Coinciding with International Women’s Day (IWD2018) on March 8, UN Women National Committee (NC) Australia has launched “Leave No Woman Behind” to raise awareness and help people empathise with the dangers women face in disaster, crisis and conflict settings, especially under the cover of darkness. UN Women NC…

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BBDO New York Launches “It’s Time To Redefine” Public Awareness Campaign

Stuart Mitchell

To mark International Women’s Day, BBDO New York today launched “It’s Time to Redefine,” a public-awareness campaign designed to challenge the definition of a woman as it currently appears in online dictionary resources. A review of these sources reveals that the existing definition of “woman” includes terms such as “servant,” “mistress,” and “prostitute.” “It’s Time to Redefine” is intended to spark a movement and to change the definition. The campaign includes a public service announcement and an online petition. It calls on people to sign the petition to help bring to…

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