Month: March 2018

AKQA London Reveal Progress in their Gender Pay Gap Report

Stuart Mitchell

In April 2017, the UK Government introduced Gender Pay Gap transparency regulations designed to encourage large employers to take action to close the gap. AKQA London have have created a detailed report for their statutory Gender Pay Gap filing for April 2017, and they also include their most recent data at February 2018, which can be read here. When analysed, data from April 2017 shows there is a lower representation of women in senior leadership positions that attract higher levels of pay. Data from February 2018 demonstrates the progress the…

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SMIRNOFF™ and Spotify Debut New Experience Enabling You To Uncover Your Listening Habits To Promote Phenomenal Women

Stuart Mitchell

SMIRNOFF has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music industry, the makers of SMIRNOFF have teamed up with Spotify to increase representation of women in music by allowing consumers to impact their own listening habits through an industry-first application programming interface (API), dubbed the Smirnoff…

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FCB Inferno’s #QueenRules campaign continues with provocative new film

Stuart Mitchell

FCB Inferno, the agency behind This Girl Can, continue their #QueenRules initiative with a film that raises important questions about what we subconsciously teach children about gender. The social experiment film aimed to see how adults would deal with gender bias when the cards are on the table. Would they blindly teach children that boys are better than girls? Or would they change the rules? Inspired by a real conversation with a five-year-old girl about why Kings were ‘better’ than Queens, we asked adults to teach a small girl a…

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Technogym Launches ‘Let’s Move for a Better World’ Social Campaign

Stuart Mitchell

Technogym, has launched the new edition of ‘Let’s Move for a Better World’, the social campaign which enables participants to do good for themselves and make a difference for others. From 12 to 31 March, everyone training on Technogym equipment in almost 1000 fitness centers taking part in the campaign across 29 countries around the world will have the chance to contribute to a good cause and donate pieces of Technogym equipment to a non-profit organization within their local community: a good way to get fit and help others get…

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HandsAway and TBWA\Paris create geolocated Snapchat filters dedicated to street harassment.

Stuart Mitchell

Violent behaviours experienced by women and their insidious components of insults and aggressions of all kinds, are a real scourge.  Countless studies show that almost 100% of women have already been victim or witnesses of a sexist assault. On the occasion of International Women’s Day, HandsAway presents #GhostInjuries. A Snapchat operation to federate and conscientise young women on a subject they know and experience every single day : street harassment. To demonstrate the shocking extent of the phenomenon, HandsAway in close collaboration with Snapchat created for each reported aggression, street…

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