Day: 7 April 2018

Localgiving invite you to take the chance to be a Local Hero this Spring

Stuart Mitchell

This April Localgiving is putting the spotlight on individual fundraisers in its Local Hero campaign. Local Hero, set to launch on 1st April and run until 30th April, recognises the incredible work put in by fundraisers from the arty, to the athletic, to the absurd. All participants need to do is think up a challenge, set up a fundraising page and persuade as many people as possible to donate. Throughout April, all participants will be ranked on the Local Hero leaderboard according to the number of unique online donors who…

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Marie Claire launch Not My Job a campaign to push for genuine equality in partnership with The Fawcett Society

Stuart Mitchell

With its strong history of campaigning journalism on women’s rights, Marie Claire has always sought to empower and inspire women to fulfil their potential. But as the high-profile scandals of the past year have shown in industries as diverse as politics and entertainment, sexual harassment and discrimination still hold women back. Marie Claire is calling on its audience to share their experiences of sexual harassment, bullying and discrimination, because it’s no woman’s job to… Face sexual harassment or be expected to flirt with a client to secure a business deal…

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AARP Launches New Brand Campaign: “Take On Today”

Stuart Mitchell

AARP has unveiled a new multiplatform brand campaign called “Take On Today.” The new ads are designed to tell a fresh, inspiring story about possibilities and opportunities for people 50-plus by showcasing the iconic brand’s core purpose: to empower people to choose how they live as they age. “‘Take On Today’ is an empowering rallying cry, with special meaning for people 50-plus, who are trying to navigate the many transitions in this stage of life,” said Barbara Shipley, senior vice president of brand integration, AARP. “For the millions of Gen-Xers…

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Boxed Water Empowers Consumers and Retailers to Give Back Through New “Better for our Planet” Campaign

Stuart Mitchell

Boxed Water, the first national brand of sustainably packaged water, announces its new “Better for our Planet” campaign. Better for our Planet enables consumers to give back to the planet by planting two trees for every picture of Boxed Water posted using #betterplanet starting today and going throughout the summer. Better for our Planet marks the fourth year of Boxed Water’s efforts aimed at reforestation. Through a partnership between the National Forest Foundation (NFF) and Boxed Water, 612,000 trees have already been planted with many more to come. “As we’ve…

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The Economist Stresses the Impact of Food Waste on the Environment as Part of its Grounds for Change Program

Stuart Mitchell

The Economist, a leading source of analysis on international business and world affairs, today announced that it will host a series of subscription events around New York City to highlight the impact of food waste on the environment as part of its experiential marketing campaign. Beginning on March 18 The Economist will have its branded coffee cart at various locations throughout New York City to offer passersby a free cup of coffee and to highlight innovative uses for the used coffee grounds. The program, “Grounds for Change,” is based on…

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