Day: 11 May 2018

Apple adds Earth Day donations to trade-in and recycling program

Stuart Mitchell

Ahead of Earth Day, on the 19th April, Apple announced that for every device received at Apple stores and apple.com through the Apple GiveBack program from now through April 30, the company will make a donation to the non-profit Conservation International. As part of its ongoing recycling effort, the company also debuted Daisy, a robot that can more efficiently disassemble iPhone to recover valuable materials. Both Apple GiveBack and Daisy support Apple’s commitment to create a healthier planet through innovation — and help the company move a step closer to…

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Ad Council Announces New Members to Board of Directors

Stuart Mitchell

The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new members that were elected to its Board of Directors at the organization’s Board meeting on April 18th. The Board is chaired by David Sable, Global CEO of Y&R. New members of the Ad Council Board of Directors include: Lou Aversano, CEO, Ogilvy USA Lynne Biggar, EVP, Chief Marketing and Communications Officer, Visa Nancy Elder, EVP, Chief Communications Officer, Mattel, Inc. Wayne Gattinella, CEO, DoubleVerify Scott Hagedorn, CEO, Hearts…

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CVS Pharmacy Launches First Campaign Featuring Unaltered Beauty Imagery

Stuart Mitchell

CVS Pharmacy, the retail division of CVS Health has announced the launch of “Beauty in Real Life,” the first advertising campaign to demonstrate the retailer’s commitment, announced in January, to creating new standards for beauty imagery in order to highlight an authentic and more realistic image of beauty for its customers.  Beauty in Real Life is the first campaign to adapt new standards for post-production photo alterations and will unveil the first images to feature the “CVS Beauty Mark,” a watermark designed to highlight imagery that has not been materially…

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Share-A-Haircut Campaign Partners with National Network to End Domestic Violence

Stuart Mitchell

Hair Cuttery and the National Network to End Domestic Violence (NNEDV) have teamed up to raise awareness about domestic violence through the Share-A-Haircut program on Monday, April 30 and Tuesday, May 1. For every haircut purchased at one of the Hair Cuttery’s nearly 900 salons, a free haircut certificate was donated to a survivor of domestic violence through a network of state coalitions and local programs nationwide. “Hair Cuttery is committed to reaching those in our local communities, who are among the millions across the country, that have fallen victim…

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Apply Responsibly Encourages Use of Online Disposal Tool for Earth-Day-Friendly Spring Cleaning of Household Pesticides

Stuart Mitchell

Americans cleaning out their garages this spring have a valuable tool to ensure they responsibly dispose of their old and unused pesticide products, the Apply Responsibly stewardship program announced last month in advance of Earth Day. The Apply Responsibly website features an online tool to provide anyone in the nation with an easy way to find pesticide disposal sites near them. By typing in their zip codes, website visitors can quickly obtain in-depth information on location and hours of facilities, neighborhood collection programs, a list of other materials accepted and…

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