Month: May 2018

Monash University and Y&R Melbourne launch Sip Safe

Stuart Mitchell

Monash University and Y&R Melbourne have launched Sip Safe, a simple wristband that helps protect young people against drink spiking. In a sidestep from the traditional client-agency relationship, this initiative sees an innovative product being launched by Y&R Melbourne in collaboration with Monash University. The product is Sip Safe, a simple wristband that helps protect young people against drink spiking. Designed for widespread use across festivals, events, bars, nightclubs and other venues where patrons are already accustomed to using wristbands, Sip Safe is equal parts utility, education and deterrent for…

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M&S raises the stakes with unrivalled new British beef traceability campaign

Stuart Mitchell

Marks & Spencer has launched a new, summer-long food marketing campaign that shines a spotlight on M&S’ new beef traceability standards. As highlighted in the campaign, M&S is the only national retailer in the UK that can trace every piece of beef it sells – whether it’s in a prepared meal, a sandwich or a prime cut – all the way back to every farm and animal from which it is sourced. The “We trace it, so you can trust it” campaign is backed by DNA sampling provided by Dublin-based…

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The Martin Agency Releases Equal Pay Font

Stuart Mitchell

Last month the Martin Agency spelt out the significance of April 10th, Equal Pay Day in the United States, quite literally. The day represents how far into the year the average woman must work to earn what the average man did the previous year, so Martin created an open-format typeface with each angle slanted at 22.7 degrees, and all spacing set to 22.7, to visualize the current 22.7% pay difference between men and women in our country. Over time, as the pay gap closes (or sadly widens) the font will dynamically shift…

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British Red Cross Launches New Film To Show The Power Of Kindness

Stuart Mitchell

Creature is proud to unveil a new 60” film for the British Red Cross –showcasing the Power of Kindness. This follows extensive work Creature have been undertaking with the British Red Cross to help articulate their core brand promise. Being one of the most recognisable brandsin the world, the incredible work the Red Cross does overseas is widely understood. However, their work in the UK is less well known, and it’s these small ways in which anyone can make a difference through the power of kindness, that the film aims…

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Art Paints Brighter Picture For Leith Community

Stuart Mitchell

Leith School of Art has received £8,890 from Aberdeen Standard Investments Charitable Foundation to deliver art classes to some of the most disadvantaged people in its community. Based in the old dock area of Edinburgh, one of the most disadvantaged parts of the city where poverty, unemployment and the associated social problems feature high, the art school seeks to nurture art education for all, regardless of their financial or personal situation. Creating art can be therapeutic, and a means of self expression. People with an artistic talent may be excluded…

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