Month: June 2018

Los Angeles County Launches Teen-Inspired Media Campaign to Talk about Marijuana Use

Stuart Mitchell

The Los Angeles County Department of Public Health (Public Health) has launched an innovative, digital and social media-based public education campaign created by local teenagers and designed to prevent tweens and teens from using marijuana. Under the theme of making “bigger choices” (#BiggerChoices) and using a variety of mediums commonly used by teens, the campaign includes a series of videos, including rap music videos, roundtable talks, and influencers to provide accurate information from trusted sources and peers about the dangers of using marijuana before the legal age of 21. “This…

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GSMA We Care Panama: Mobile Operators Join Forces to Address Disaster Response and Gender Equality

Stuart Mitchell

The Panamanian mobile industry today launched a series of initiatives under the We Care campaign, supported by the GSMA in Latin America, to promote local action in achieving the United Nations Sustainable Development Goals (SDGs). Mobile operators Claro, Digicel and Telefónica Movistar signed on to the GSMA Humanitarian Connectivity Charter to strengthen response to natural disasters and the operators will also work together to advance gender equality and the empowerment of girls and women. The We Care Panama campaign was unveiled at the GSMA Latin America Plenary Meeting #46, which…

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SheKnows Media Welcomes an Accomplished Panel of Judges to the Fourth Annual #Femvertising Awards, Honoring Excellence in Pro-Female Advertising

Stuart Mitchell

SheKnows Media, a leading women’s media company that reaches 66 million unique visitors per month (comScore, March 2018) and more than 350 million social media fans and followers, launched the call for entries for the fourth-annual #Femvertising Awards on Equal Pay Day. Today, SheKnows announced nine impressive female leaders who will judge the 2018 submissions, and determine which ad campaigns will go on for public vote. They are: Barri Rafferty, President and CEO of Ketchum Claudia Chan, CEO of S.H.E. Summit and S.H.E. GLOBL Media, author of This is How…

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NewYork-Presbyterian, Ronald O. Perelman Heart Institute, The City Of New York And The New York City Health Department Team Up For Annual #HandsOnlyCPR Campaign

Stuart Mitchell

Cardiac arrest is the third leading cause of death in America – on average affecting at least one adult every two minutes. There are more than 356,000 out-of-hospital cardiac arrests (OHCA) annually in the U.S., nearly 90 percent of them fatal, according to the American Heart Association’s newly released “Heart Disease and Stroke Statistics 2018 Update.” First responders report that knowing how to administer CPR effectively is one the most important skills needed by pedestrians during an emergency, but only one in five Americans know how to save a life or…

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​PRCA issues eight point ethical challenge to industry

Stuart Mitchell

Speaking at the African Public Relations Association conference in Botswana this morning, Francis Ingham MPRCA, Director General, PRCA, said: “Our industry took a major step forward last year when it expelled Bell Pottinger. But we have more to do if we are to achieve our potential, and prove without doubt our ethical professionalism. “That is why I have today, in the part of the world where our industry faced up to its stiffest ever challenge, laid down eight challenges: 1. The industry must toughen its Codes 2. The industry must…

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