Month: June 2018

Happiness And Parents Of Road Victims Present ‘Behind The Numbers’

Stuart Mitchell

‘Parents of Road Victims’ have teamed up with FCB alliance agency Happiness to launch a year-long radio campaign you’d rather not hear. Because every time it airs, somebody just died in a road accident – in real-time. Last year in Belgium, ‘only’ 640 people lost their lives in road accidents. While that’s a decrease of 13% compared to 2016, it’s still way too many, especially in a country with a population as small as Belgium’s (approximately 11.5 million). To illustrate this fact, Happiness has created a thought-provoking campaign that makes…

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Happiness and the Belgian Foundation Against Cancer Give Skin Cancer a Voice

Stuart Mitchell

Been to a tanning salon recently? If so, you’ll know that most modern sunbeds are equipped with a voice guide – a gentle, female voice guiding you though your session. The Belgian Foundation Against Cancer and Happiness, an FCB alliance, decided to seek out the Dutch voice-over actress who provides the guidance inside thousands of sunbeds in Belgium, and discovered that her name is Jolanda van Cooten, a voice actress from the Netherlands. They got in touch with Jolanda and convinced her to use her voice for a greater good…

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Crayola Launches “Thank A Teacher” Campaign, Asking America to Share One Million Thank-Yous for Teachers

Stuart Mitchell

On National Teacher Appreciation Day, Crayola launched “Thank A Teacher,” an initiative to celebrate and thank teachers across the country for their commitment to students, learning and creativity.  The launch of the Crayola “Thank A Teacher” coincides with the brand’s 115th anniversary and history of honoring teachers. In 1903, Binney & Smith created the first box of crayons and Alice Binney, a schoolteacher and wife of co-founder Edwin, named the new crayons “Crayola.” Crayola also has long-standing relationships with educators including a new program, CreatED, supporting teachers using art in the…

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TemperPack Launches ClimaCell™, a Certified Recyclable Packaging Solution for Perishable Shipments

Stuart Mitchell

TemperPack, have announced the launch of ClimaCell™, a paper-based insulator that provides an alternative to commonly used insulating materials such as EPS foam (Styrofoam®) coolers. ClimaCell™ represents a significant breakthrough in packaging technology, allowing companies to protect temperature sensitive shipments for up to 80 hours while significantly reducing packaging waste. Unlike many insulation materials in use today, ClimaCell™ is certified to the standards of the Fibre Box Association and the American Forest & Paper Association (AF&PA) and can be recycled alongside corrugated boxes.  “When a package shows up at the door,…

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Stanley Black & Decker Achieves Science Based Target Recognition for Environmental Goals

Stuart Mitchell

Stanley Black & Decker has announced that its long-term environmental sustainability goals have been approved by the Science Based Targets initiative, a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF). Science-based targets provide a clearly defined pathway to future-proof growth by specifying how much and how quickly a company needs to reduce its greenhouse gas emissions. “We are pleased to welcome Stanley Black & Decker to the group of more than a hundred of the world’s biggest companies…

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