Day: 21 July 2018

Canadian Pacific Launch RailSense Campaign

Stuart Mitchell

“Do you have RailSense?” That’s the challenge Canadian Pacific (CP) is posing to the public on the first official day of summer. Hot weather can encourage outdoor exploration, and this can lead to dangerous encounters with railroad property. Last year, thousands of incidents involving people and trains left devastating effects on families, communities and railroad employees. 2017 Statistics 2,114 crossing incidents. 271 fatalities. 826 injuries. (Source: preliminary FRA statistics) 1,042 trespasser incidents. 535 fatalities. 507 injuries (Source: preliminary FRA statistics) CP is dedicated to educating North Americans about train operations…

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Allstate Foundation Purple Purse and Serena Williams Launch National Street Art Campaign to Make Domestic Violence and Financial Abuse Visible

Stuart Mitchell

Allstate Foundation Purple Purse, together with program ambassador and tennis champion Serena Williams, today announced a national street art campaign to educate the public about domestic violence and make the invisible weapon of financial abuse visible to all. This summer, Purple Purse will roll out six photo-worthy and highly sharable street art murals across the country to spark important conversations on social media — and beyond — and drive much-needed awareness and education on financial abuse, which occurs in 99 percent of abusive relationships. The first mural, created by artist Isabel…

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CenturyLink Campaign to Fight Hunger raises over $2.4 million for U.S. and international food banks

Stuart Mitchell

CenturyLink, Inc. announces its 10th annual food drive has raised over $2.4 million to fight hunger in communities where the company operates. These donations are the result of generous contributions from employees and community members, and a matching pledge from the CenturyLink Clarke M. Williams Foundation. The CenturyLink Campaign to Fight Hunger, a two-week online food drive that ended June 15, benefits over 140 food banks located in communities the company serves across the U.S. and abroad. Total donations to the campaign ($1.4 million) were matched up to $1 million…

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C4 names six finalists of £1m Diversity in Advertising Award 2018

Stuart Mitchell

Channel 4 have announced the six brands shortlisted to win £1 million of commercial airtime via the Diversity in Advertising Award, which this year focuses on the portrayal of women in advertising. The six shortlisted brands and agencies, chosen from more than 50 entries, are: Cadbury Milk Tray and Elvis Communications; eBay and 72 & Sunny Amsterdam; Flybe and McCANN Bristol; HSBC and Grey London; Jaguar and Spark44; and the Royal Air Force and Engine. The award aims to encourage the advertising industry to embrace inclusive campaigns, extending Channel 4’s…

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Asda launches new logo to show reduced plastic products

Stuart Mitchell

Asda will place a ‘Less Plastic Packaging’ logo on products showing customers where plastic has been removed, with 2,500 tonnes taken out so far this year. Customers looking to reduce their plastic consumption will be able to easily identify products that have had plastic removed or reduced from their packaging, thanks to a new on-pack logo being launched by Asda. The supermarket has created a ‘Less Plastic Packaging’ icon that will go on the front of products where at least 10% plastic has been removed from packaging. The logo launched…

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