Day: 17 August 2018

Staples and Jessica Alba Team Up to Prepare Students for a Successful School Year

Stuart Mitchell

Staples, the back-to-school specialty store, is teaming up with Jessica Alba to help students succeed in the upcoming school year with a scholarship sweepstakes and in-kind donations to support classroom projects on DonorsChoose.org. Together, Staples and Jessica Alba hope to spark the imaginations of the next generation of big thinkers. Staples plays a proud role in millions of teachers’ and families’ back-to-school shopping rituals providing the expertise they need to kick-start their year of educational discovery. As a busy mom of three, Jessica relies on Staples and its in-store specialists…

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Innovative virtual reality film provides stark insight into life in drought-affected Somalia

Stuart Mitchell

‘Famine’ is one of a series of four immersive films highlighting the tangible consequences of climate change.  Save the Children is launching this virtual reality (VR) film which transports the viewer to the parched land of northern Somalia. The charity partnered with Participant Media and Condition One, who filmed and produced This is Climate Change, a critically-acclaimed VR film series that premiered at the Tribeca Film Festival in New York. The film is now available for media outlets from today to host on their websites (see embed code in notes to…

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EY reduces its plastic waste by 7.7 million items

Stuart Mitchell

Financial Services Company EY have announced that it will stop providing single-use cups (both plastic and paper) in all its UK offices, switching to reusable alternatives instead. This is its biggest step yet in tackling plastic waste and marks a significant step forward in reducing the environmental impact of EY’s buildings. Caroline Artis, London Senior Partner and Environmental Lead says: “Our commitment as an organisation to minimise our environmental impact has resulted in the decision to switch all our offices away from single use plastic by the end of 2018.…

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Merlin Entertainments teams up with Coca-Cola Great Britain to exchange plastic bottles for family fun this summer

Stuart Mitchell

Merlin Entertainments, the UK’s largest visitor attraction  operator,  has  today  announced  a  partnership  with  Coca-Cola  Great  Britain, which  will  offer  consumers  50%  off  entry  to  some  of  the  UK’s  best-known  family attractions, in exchange for their used plastic bottles. The trial scheme, which will run from 25th  July, invites people to bring and recycle any 500ml plastic bottle via an on-site ‘reverse vending’ machine. Unlike traditional vending machines which dispense drinks,  these  machines will  reward those  who  deposit their empty  bottles  with  a  voucher  to  receive  50%  off  entry  at…

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CIPR welcomes Chartered Management Institute white paper on ‘Purpose’

Stuart Mitchell

The Chartered Institute of Public Relations has welcomed The Chartered Management Institute’s report; ‘The What, The Why and The How of Purpose’ and its definition of organisational purpose. The paper defines organisational purpose as; “An organisation’s meaningful and enduring reason to exist that aligns with long-term financial performance, provides a clear context for daily decision making, and unifies and motivates relevant stakeholders.” The paper highlights the benefits of embedding purpose within an organisation and outlines the risk of benchmarking organisational performance exclusively through a financial lens. The paper criticises attempts by business to “cynically uphold a…

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