Day: 19 September 2018

End Allergies Together Launches A Public Service Announcement “Give and Go” To Promote Action When Anaphylactic Reactions Occur

Stuart Mitchell

End Allergies Together (E.A.T.), a non-profit organization that funds research to help solve the growing food allergy epidemic, has joined forces for a second time with award-winning advertising agency BBDO New York to produce a Public Service Announcement called “Give and Go” to promote the importance of giving epinephrine and going to call 911 during anaphylaxis, a severe allergic reaction to food that can be fatal.  Starring Hall of Fame football player Jerome Bettis, the PSA will empower people to know what to do when a severe food allergy reaction strikes.…

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New emBRAZEN Wines Honor Trailblazing Women of the Past And Celebrate Women Who Are Affecting Change Today

Stuart Mitchell

emBRAZEN wines take inspiration from extraordinary women of the past who dared to shatter convention. Available nationwide, the trio of California wines, including a Chardonnay, Cabernet Sauvignon and Red Blend, each feature a historic female pioneer who defied convention and sought to bring about positive change in the world. The labels come to life through augmented reality driven by the Living Wine Labels app, as each heroine shares her personal story. emBRAZEN is more than just a wine brand. It’s a call to arms, encouraging women to reclaim their narratives and…

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Survey: 4 in 10 brands deliver ads on unsafe sites

Stuart Mitchell

Research from Sizmek has revealed the extent of brand safety concerns among marketers, with 38% admitting to having delivered an advert on a controversial or unsafe web page. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also showed that only 61% of marketers currently have a third-party brand safety solution/partner in place on their digital campaign. This new research from Sizmek is the first in a series of three reports focusing on the challenges that marketers face in the current digital landscape. Barriers to…

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American Heart Association And The Helmsley Charitable Trust Announce $6.5 Million Commitment To Expand And Enhance Stroke Care In Nebraska

Stuart Mitchell

The American Heart Association/American Stroke Association has announced a statewide commitment of $6.5 million for its Mission: Lifeline Stroke initiative to expand and enhance stroke care in Nebraska. The foundation of this new initiative is a three-year grant of $5.35 million from The Leona M. and Harry B. Helmsley Charitable Trust. Mission: Lifeline is the American Heart Association/American Stroke Association’s community-based initiative to develop systems of care to improve outcomes for heart attack and stroke patients. These systems bring together hospitals, emergency medical services and first responders, communications and regulatory…

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