Month: October 2018

CJRC & Grey New York Switch off your phone to highlight gun control

Stuart Mitchell

Did you know there is a current smartphone operating system bug that can turn off your phone for 10 seconds?  By tapping into this glitch, the Community Justice Reform Coalition (CJRC) has created a tool to cause a mandatory moment of pause for the gun violence epidemic that anyone can use, send and share to be heard on this issue.  In a time when the US has become desensitized to gun violence news, this effective gun control PSA is starting as a tweet and one that can not be opted out.…

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War Child taps into 357 million unheard stories

Stuart Mitchell

Today, no less than 357 million children live in conflict zones. But, as so few of their voices are heard, it equates to around 357 million unheard stories. Many of which are stories of refugees. This insight inspired charity War Child and Amsterdam creative agency Being There to make a 3D audio campaign to highlight these stories. If people take the time to‘Just Listen’, then the children – and their stories – become more than just another tragic statistic. It’s a staggering figure: one in every six children in the…

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Coop launches Old Milk – a fragrance that will reduce food waste

Stuart Mitchell

Food waste is a global problem and Sweden is no exception. More than 30 percent of the food in Swedish households is wasted, according to the Swedish Environmental Protection Agency. Instead of trusting our own sense of smell and taste, we throw away groceries that has passed their best before dates, even though they’re still edible. To help people reduce their waste, Coop, one of Sweden’s leading grocery chains now launches Old Milk – a fragrance that smells just like milk after it’s gone “bad”. ’Food waste is one of…

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Forsman & Bodenfors and KBS Merge to Create New Global Agency

Stuart Mitchell

World-renowned creative agencies Forsman & Bodenfors and KBS (Kirshenbaum, Bond, Senecal + Partners– both part of MDC Partners – have announced the companies will merge under the Forsman & Bodenfors name to form a new global creative offering. The creative collective brings together the industry’s most innovative talent, combining the signature Forsman & Bodenfors approach with specialized data, analytics, tech and media expertise, to help build the world’s most human and iconic brands in the world. With 700 employees across eight offices in North America, Europe and Asia, the new…

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Compassion launches first European EggTrack Report

Stuart Mitchell

Following the success of Compassion in World Farming’s US EggTrack Report last year, the farm animal welfare charity has today launched a new report to show the progress European companies are making towards meeting their 2025 cage-free egg commitments. In recent years, a wave of cage-free egg commitments from leading food businesses around the world has promised to transform the future for laying hens.  Compassion actively campaigns to ban all cages in livestock farming and many of the companies that have made cage-free commitments are recognising that caged systems do…

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