Herbal Essences Becomes First Mass Hair Care Brand in North America to Introduce Inclusive Bottle Design for People With Low to No Vision

P&G-owned hair care brand Herbal Essences is producing the first-ever mass hair care bottle design in North America that will make it easier for vision impaired consumers to distinguish its shampoo and conditioner products through the sense of touch. The newly enhanced package features tactile indentations that will help differentiate the brand’s shampoos from its conditioners in-shower given they share the same bottle shape, alleviating in-shower confusion and helping consumers confidently perform daily tasks. Behind the initiative is creator Sumaira “Sam” Latif, P&G’s Special Consultant for Inclusive Design, who has…

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Ceres and World Wildlife Fund Announce Target and ADM Join the AgWater Challenge

Ceres and World Wildlife Fund (WWF) announce the addition of Target, a general merchandise retailer that serves guests at more than 1,800 stores, and Archer Daniels Midland Company, one of the world’s largest agricultural processors and food ingredient providers, to the AgWater Challenge. The two companies’ new water stewardship commitments were shared today at the Financial Times Water Summit in London. Ceres and WWF first launched the AgWater Challenge in 2016 to encourage better water stewardship among the world’s most influential food and beverage companies. Target and ADM join seven…

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Two new Lions in 2019 reflect “a shifting industry landscape”

Two new Lions will be added to the Cannes Lions awards line-up in 2019. The Creative Strategy Lions will sit within the Reach Track and will celebrate the idea behind the idea, how strategic planning can redefine a brand, reinvent its business, and influence consumers or wider culture. Elsewhere, complementing the Entertainment Track, the Entertainment Lion for Sport will celebrate creativity that leverages the galvanising power of sports and eSports for brands. Simon Cook, VP Creative Excellence, Cannes Lions said: “Both of these Lions represent a shifting industry landscape and now…

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Mr. Peanut Wants to Help Men #SaveYourNuts this Movember

As a 102-year-old nut expert, Mr. Peanut knows a thing or two about nuts and is passionate about helping men prevent testicular cancer. This Movember, everyone’s WingNut, will teach men how to screen themselves for testicular cancer and encourage men to not just grow a moustache, but to #SaveYourNuts, too. Mr. Peanut teamed up with Dr. Darien Sutton-Ramsey to create a tutorial video with step-by-step instructions on how to do a quick self-cancer screen. “It’s important for men to conduct self-cancer screens on their testicles regularly, however many aren’t sure…

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London’s longest running ethical Christmas market is back on Oxford Street for 2018

The Salvation Army’s Fair Christmas Fayre, now in its eleventh year, is returning to Europe’s busiest shopping street this December. The festive fayre on Oxford Street features over 25 unique stalls selling eco-friendly, Fairtrade, upcycled, recycled and charity gifts and fashion. Fair Christmas Fayre gives shoppers a chance to enjoy all the sparkle of Christmas in a way that is fair for the world’s poorest people and the planet. Fair Christmas Fayre is being held on Saturday 1 December at Regent Hall Salvation Army, 275 Oxford Street – just a…

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