Day: 22 December 2018

FCB Inferno Develops Campaign to Tackle Forced Marriage for the Home Office

Stuart Mitchell

FCB Inferno’s latest work targeting forced marriage for the Home Office. The agency was briefed to develop a campaign targeting perpetrators, victims and bystanders, to educate them on what makes a forced marriage. The campaign aims to reduce the number of forced marriages in the UK by challenging, empowering and inspiring communities to change perception and drive preventative action.  The campaign approach has been developed based on research with the target audience and consultation with key partners and stakeholders. Research identified a knowledge gap about the non-physical actions of cohesion…

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Female lead Advertising Companies form Owned

Stuart Mitchell

With founding members from across the globe, OWNED is an association of women- owned companies operating in the advertising production industry. The main idea behind the new coalition is to have an organized international resource that allows brands and clients easier access to the industry’s women-owned companies. It also is an initiative of global inclusion that supports, promotes and champions women in all aspects of the industry. The group officially launched at CICLOPE International Craft Festival in Berlin on November 9, with the panel discussion “Women-Owned Companies: More Female Voices…

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Honda Uses Virtual Reality to Transport CHOC Patients into a Magical Snow Globe for the Holidays

Stuart Mitchell

For the holiday season, Honda is using virtual reality to create a one-of-a-kind winter wonderland in “The Magic Snow Globe,” an interactive world personalized for patients at the Children’s Hospital of Orange County (CHOC Children’s). Honda invited the young patients at CHOC Children’s to go inside a real snow globe through a “shrinking machine.” Using VR technology, the kids experienced the feeling of shrinking and being transported inside the snow globe. Once inside, they explored and interacted with all sorts of holiday-themed elements in the virtual snow globe. “One of…

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The Children’s Personal Conduct Campaign Launches, Giving Children Character Building Lessons Through Taekwondo

Stuart Mitchell

Families will have a new gift this holiday season. The Children’s Personal Conduct campaign website – CPCTKD.org – has been launched by the Global Taekwondo Industry Research Institute. The campaign is built on the belief that the practice of Taekwondo teaches children the foundations of morality, discipline, and respect for self and others while promoting an active and healthy lifestyle through physical and mental exercise. The Children’s Personal Conduct program is geared towards children ages three to seven, which is a critical age for them to be taught character building…

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Londoners encouraged to get home safely during the festive period

Stuart Mitchell

As the festive party season approaches, TfL is stepping up its Safer Travel at Night (STaN) activity, reminding people of the dangers of unbooked minicabs and providing advice on how to safely get a taxi (black cab) or booked minicab home. Working alongside the Metropolitan Police Service (MPS) and City of London Police (CoLP), TfL’s Taxi and Private Hire Compliance team – which has recently been given new powers to combat illegal taxi and private hire activity – will be increasing their enforcement activity to deal with unbooked minicabs and…

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