Month: December 2018

Smile Train Kicks Off ‘Give Smiles’ Campaign on Biggest Giving Day of the Year, Giving Tuesday

Stuart Mitchell

Entering its seventh year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. In celebration of the day and the season of giving, Smile Train, the world’s largest cleft organization, kicked off their annual ‘Give Smiles’ campaign. Smile Train is asking supporters to donate and #GiveSmiles on Giving Tuesday, with the goal of raising $130,000 to provide cleft care to an additional 520 children in honor of the day. Smile Train will participated in a livestream on Giving Tuesday hosted by Devin Thorpe. Thorpe…

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ASA: Some *bleeping* useful advice on profanity [*contains strong language*]

Stuart Mitchell

The ASA have released a post which talks about “Some *bleeping* useful advice on profanity [*contains strong language*]”. I have enclosed the text of the link below, but please have a look at the ASA site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Swear words in advertising often attract attention (and complaints!) – But does the context make a difference?  And is ‘swearing’ in ads ever acceptable? Read on for some useful advice on how to avoid making the ASA ‘curse…

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Visit Anaheim Celebrates Second Year Of Heart-To-Heart Campaign By Donating Life-Saving CPR Kits To More Anaheim High Schools

Stuart Mitchell

Visit Anaheim, in partnership with American Heart Association (AHA), Orange County Division, donated eight life-saving CPR kits to Western and Loara High Schools today in Anaheim, Calif. Part of the multi-year campaign, “Heart-to-Heart,” Visit Anaheim has pledged to provide each of the eight Anaheim Union High Schools with multiple American Heart Association’s CPR in Schools Training Kits™, enabling students to learn the lifesaving skills of CPR in just one class period. Launched in Nov. 2017, Visit Anaheim’s “Heart-to-Heart” was created to give back to the residents of Anaheim, providing life-saving…

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One in Three Kids Killed in Car Crashes are Completely Unsecured; New PSAs Encourage Parents and Caregivers to Choose the Right Car Seat or Booster Seat for Their Children

Stuart Mitchell

The Ad Council and NHTSA have unveiled a new set of public service advertisements (PSAs) to highlight the importance of always securing children in the right car seat, booster seat or seat belt. In 2017, 675 children under the age of 13 were killed while riding in passenger vehicles, according to NHTSA data. Of those killed, more than one in three (35%) were not using a car seat, booster seat or seat belt. When used correctly, these safety restraints can dramatically reduce the risk of fatality or injury. “This new…

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USO and Lyft Announce $1 Million Milestone with Round Up & Donate Platform

Stuart Mitchell

Lyft, and the USO are celebrating the tremendous feat of Lyft passengers raising $1 million through their Round Up & Donate platform. The product allows Lyft riders to select a cause they care about, and automatically round up their fares to the nearest dollar. By selecting the USO, passenger donations support the USO in its mission to keep service members connected to family, home and country. The Round Up & Donate platform is an ongoing opportunity for passengers to opt-in and begin supporting the USO. “Achieving this milestone is a testament…

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