Month: December 2018

7-Eleven’s RENEW™ Reduced Emissions Program and Customers Help Plant 100,000 Trees With The Arbor Day Foundation

Stuart Mitchell

In one year, 7-Eleven, Inc. and its customers have planted 100,000 trees and offset 32,448 metric tons in carbon emissions through the RENEW™ reduced emissions fuel program. That is the equivalent of powering 1.6 million homes for a whole day with no environmental impact. The RENEW program partners with the Arbor Day Foundation to ensure trees were planted strategically in some of the areas that needed them most, including reforestation projects for national parks impacted by forest fires. Since the launch of the program in September 2017, 7-Eleven RENEW, collaborating with…

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ASA Launch Mid-year Progress Report, January to June 2018

Stuart Mitchell

The ASA is pleased to launch its new Mid-Year Progress Report, which presents the results of its regulation between January-June 2018. More ads were amended or withdrawn in the first half of the year than in the whole of 2018, while the number of pieces of advice and training provided to businesses increased by over a third (compared to the first half of 2017). Key highlights include the following: 7,232 ads were amended or withdrawn in the first half of 2018 compared to 7,099 in the whole of 2017 97.6%…

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‘Businesses must do more than make profit’ – #CIPRdebate roundup

Stuart Mitchell

Around seventy PR and business professionals gathered at the Houses of Parliament on the 26th November for a debate on the role of business in society. The debate, organised by the Debating Group and sponsored by the CIPR, was chaired by Lord McNally Hon FCIPR. The motion “Business best serves society by focusing on its bottom line” was proposed by Dr Jamie Whyte, Research Director at the Institute of Economic Affairs and Valentina Kristensen MCIPR, Director of Growth and Communication at OakNorth Bank. The proposing team argued profitable companies deliver value to consumers who…

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The Y Brings Awareness to Life-Changing Effect of “One Number” in Latest Phase of Nationwide Campaign

Stuart Mitchell

YMCA of the USA (Y-USA) has launched the third phase of “For a better us.,” a multimedia positioning campaign, on Sunday, November 11, with a television commercial entitled “One Number Different.” The spot dramatizes the effect one number, a single digit in a zip code, can have on a person’s life and highlights the opportunity gaps the Y helps fill across the country. “One Number” is the newest creative concept in the Y’s “For a better us.” campaign that raises awareness of the Y as one of the most effective…

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International Day for the Elimination of Violence against Women

Stuart Mitchell

Every year on 25 November, UNESCO marks the International Day for the Elimination of Violence Against Women. This day was first commemorated in 1999 following a proclamation from the UN General Assembly. As 25 November fell on a Sunday this year, a series of activities were organized at UNESCO Headquarters in Paris starting on Friday 23 November. The first of these activities was a Facebook Live interview with the Director for Gender Equality, Ms Saniye Gülser Corat. During this interview, Ms Corat spoke of the history of this day, its importance to…

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